by Sandra Nomoto | Books, Business & Marketing
A primer on book publishing vs. distribution Recently, my good colleague Melody Ann Owen at Author Nation published a video that outlined the difference between book publishing and distribution. When I asked Melody if I could share a transcript of her video here, she...
by Sandra Nomoto | Business & Marketing, Vegan Marketers, Vegans
If you want to back your marketing budget with numbers, this is your gal. Tifany Mazza and I met through LinkedIn when she found out about my book. We also met online and chatted about all the great things her agency, Tykio, does. Let’s learn all about her!...
by Sandra Nomoto | Animals, Business & Marketing, Social Good, Vegan Marketers, Vegans
What if your publicist offered speaking training and therapy before and after a debate with Piers Morgan? It feels weird to call myself a publicist again. I distinctly remember driving home one day in my early 30s and telling myself, “I don’t want to be a...
by Sandra Nomoto | Books, Food, Health, Lifestyle, Social Good, Vegans
The most badass and fun book on going vegan I recommend so far! I’m stoked my local library had a copy of John Lewis’s first book, Badass Vegan, which I’ve wanted to get my hands on for a while. I’ve followed John on Instagram for a while;...
by Sandra Nomoto | Books, Business & Marketing
More considerations for your book marketing budget Publish & Prosper, Lulu’s podcast, hit it out of the park again with an episode on paid book promotion. Before we get into it, let’s recap how much I spent on marketing my second book (in Canadian...