Jul 8, 2024 | Beauty, Business & Marketing, Vegan food, Vegan marketers, Vegans
How passion, authenticity, purpose, and ethics drive this vegan publicist to educate and inspire the public Mad Promotions’ Karin Ridgers and I haven’t met, but we’re both members of Vegan Business Tribe and were in Los Angeles at the Vegan Women...
May 27, 2024 | Beauty, Business & Marketing, Environment, Food, Vegan food
Reviewing the best videos by vegan companies in 2024’s first quarter Extending my curating habits from my monthly newsletter where I round up all the marketing wins I see from vegan companies around the world (including videos), I’m gonna share the best...
May 18, 2024 | Beauty, Business & Marketing, Content collaborations
My search for a vegan hair product that can get rid of dandruff continues… Vegamour (pronounced “vegg-ah-more”) reached out to me at the perfect time. Hair has never been a concern for me. I have pretty healthy hair that doesn’t get very...
Feb 1, 2023 | Beauty, Buy local, Events, Food, Health, Lifestyle, Vancouver, Vegan food
Strong Vegan Presence at The Wellness Show 2023 The 30th anniversary of The Wellness Show takes place February 11 & 12 at the Vancouver Convention Centre (West) and I’m glad to be covering it for the fifth year since this blog’s inception! Founded in...
Sep 14, 2022 | Beauty, Books and reviews, Business & Marketing, Environment, Vegans
How Goddess Garden capitalized on a (free) celebrity endorsement Goddess Garden is an amazing American company that has been vegan from day one. It’s also one of the first brands I learned about that had toxin-free and organic sunscreen. I got the chance to see...
Aug 17, 2022 | Beauty, Books and reviews, Business & Marketing, Social good, Vancouver
How a cosmetics company uses diversity and partnerships to reach a “woke” audience In the public relations chapter in Vegan Marketing Success Stories, I share how Vancouver-based SAPPHO New Paradigm Cosmetics launched a successful campaign for its limited...
