by Sandra Nomoto | Beauty, Books, Business & Marketing, Environment, Vegans
How Goddess Garden capitalized on a (free) celebrity endorsement Goddess Garden is an amazing American company that has been vegan from day one. It’s also one of the first brands I learned about that had toxin-free and organic sunscreen. I got the chance to see...
by Sandra Nomoto | Beauty, Books, Business & Marketing, Social good, Vancouver
How a cosmetics company uses diversity and partnerships to reach a “woke” audience In the public relations chapter in Vegan Marketing Success Stories, I share how Vancouver-based SAPPHO New Paradigm Cosmetics launched a successful campaign for its limited...
by Sandra Nomoto | Animals, Beauty, Books, Health, Lifestyle, Self-Development, Spirituality, Vegan Food, Vegans
Nothing beats a memoir than a collection of vegan memoirs! After reading Rachel Cusk’s The Lucky Ones (recommended to me as a memoir but is actually fiction), I went back in time to 2010, which was when A. Breeze Harper’s Sistah Vegan: Black Female Vegans...
by Sandra Nomoto | Animals, Beauty, Business & Marketing, Health, Lifestyle
I service cruelty-free businesses. This is what the term means to me. Listen to this on the Plant-Based Briefing podcast. Here’s a short lesson in branding and marketing. At the start of 2020, I launched my new brand as “The Vegan Copywriter” and...
by Sandra Nomoto | Animals, Beauty, Buy Local, Environment, Events, Fashion, Food, Lifestyle, Social good, Vancouver, Vegan Food, Vegans
Veganism is so much more than the food. Someday, it’s going to be really easy to eat vegan. The industry’s already well on its way in major North American cities and others around the world. The point I want to make in this blog post is that there are SO...
by Sandra Nomoto | Beauty, Environment, Food, Lifestyle
Review of Net Zero Company’s zero waste-friendly products Santa really came through last month! After writing a blog in 2019 on how bad the microplastic situation is, I’ve been thinking about how I can go more zero waste. Enter Ethical Influencers and Net...
