by Sandra Nomoto | Books, Business & Marketing, Events, Food, Travel, Vegan Food, Vegans
When building a vegan community snowballs into international partnerships This is the last of my blogs on contributors/examples from Vegan Marketing Success Stories. I’m almost going to miss this! Very similar to Meredith Marin at Vegan Hospitality’s story...
by Sandra Nomoto | Books, Business & Marketing, Buy Local, Food, Vegan Food, Vegans
Even if you don’t share anything about your charitable efforts, people pay attention. Serial entrepreneur Jason Antony owns several staple vegan business in the Lower Mainland of Vancouver: Vegan Supply in Vancouver and Surrey, and MeeT on Main Street, Yaletown,...
by Sandra Nomoto | Books, Business & Marketing, Food, Social good, Vegan Food
Using a homegrown celebrity for brand positioning I was first introduced to Saint Michael Foods, which produces buckwheat milk products under BUCK, when we interviewed former Co-Founder Jason McIvor (right, at photo) at VEG Networking Canada. (Founder and CEO Peter...
by Sandra Nomoto | Books, Business & Marketing, Food, Vegan Food
Winning contests to blow away non-vegan audiences US-based Atlas Monroe isn’t an official contributor, but when looking for examples of vegan companies who won awards for my Public Relations chapter, I stumbled upon this story on VegNews. I’m so glad I got...
by Sandra Nomoto | Books, Business & Marketing, Food, Social good, Vancouver, Vegan Food, Vegans
A long-standing Vancouver vegan business The Juice Truck is Vancouver’s first and original cold-pressed juice company, and it happens to be vegan. It was founded in 2011 by Zach Berman and Ryan Slater after a year long back-packing adventure through Nepal and...
by Sandra Nomoto | Books, Business & Marketing, Food, Vegan Food
How family-run food industry disruptors captivate their growing audience While Montreal-HQd Mid-Day Squares (MDS) isn’t an official contributor to the book, I was fortunate to get approval to use a few quotes Co-Founder Lezlie Karls said after the Q&A...
