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Case study: Launching a solid vegan book marketing campaign

Case study: Launching a solid vegan book marketing campaign

Mar 4, 2026 | Author case studies, Book publishing, Business & Marketing, Food, Health, Lifestyle, Self-Development, Social good, Spirituality, Vegans

My 3-month publicity campaign for Dr. Angela Crawford’s The Vegan Transformation This campaign has a special place in my heart because I feel like Angela Crawford, a vegan psychologist with over a decade of experience, and I are very similar. We’re both...
Vegan company videos from 2025 Q4

Vegan company videos from 2025 Q4

Dec 28, 2025 | Business & Marketing, Food, Vegan food, Vegan marketers, Vegans

Trailers, podcasts, and vegan food galore This is my final vegan video recap, as I’m putting all my efforts into my work with authors in 2026. If you missed all of this year’s roundups: Q1 2025 Q2 2025 Q3 2025   “Aroma Best Friend” by NotCo Ai No...
Vegan marketing profile: Rebellyous Foods

Vegan marketing profile: Rebellyous Foods

Dec 22, 2025 | Food, Vegan food, Vegan marketing profiles

Rebelling its way into the family freezer Wrapping up my vegan marketing profile series is plant-based meat alternative company Rebellyous Foods. Even though I haven’t tried its products, I’ve long admired its brand. You’ll find RF in the freezer...
Vegan leaders: Aki Kaltenbach, Save Da Sea

Vegan leaders: Aki Kaltenbach, Save Da Sea

Dec 9, 2025 | Animals, Business & Marketing, Environment, Food, Health, Vegan leaders, Vegans

Leading the way in saving marine life with plant-based seafood alternatives A decade ago, I attended the Social Venture Institute Conference at Hollyhock and shared a dorm with Aki Kaltenbach, who was working for Hootsuite. Fast forward a time later and we both found...
Vegan book review: There IS a Planet B

Vegan book review: There IS a Planet B

Dec 2, 2025 | Animals, Books and reviews, Environment, Food, Health, Lifestyle, Social good, Vegans

A vegan grandfather and engineer’s guide to turning Planet A around Dr. Sailesh Rao spoke at one of The Vegan Community’s events I did some marketing for, so when we connected on LinkedIn he shared about the book he published this year and the one he was...
Vegan marketing profile: Mummy Meegz

Vegan marketing profile: Mummy Meegz

Nov 25, 2025 | Business & Marketing, Environment, Food, Social good, Vegan food, Vegan marketing profiles

The closest thing to a vegan chocolate factory there is I have never tried a Mummy Meegz product, but when I was young, I used to love chocolate and candy. I could tell you my favourites easily, and why I can still remember how they taste even though it’s been...
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