AUDACIOUS ETHICAL MARKETING FOR IMPACT BUSINESSES
Wish you could have as much or more impact as your unethical competitors?
Want to attract more values-aligned customers who vote for a better world with their dollars?
Feel in your heart that your company should be part of changing the world for the better, but don’t know how to communicate that?
Want to outsource your marketing but not quite ready to hire someone in-house?
I work with impact-driven marketers, managers, and founders of cruelty-free* businesses to jumpstart or amplify their marketing so they can solve the world’s biggest problems.
And I prefer to do it in as few words as possible, because less is more!
I hired Sandra to write website copy for a restaurant client of mine. Sandra was a pleasure to work with and she made the process easy for our team. Speedy deliverables, quick and clear communication, and high quality work—I really couldn’t have asked for a better experience!
Top notch help. 100% great writer. Thorough, timely, caring, and a great listener. If you want it done right the first time, Sandra is the one. Money well spent.
I loved working with Sandra. Always quick to provide copy that was on brand, followed the brief (as well as being awesome at riffing when we had less than a detailed brief) and super organized. I would recommend working with her wholeheartedly!
Sandra is a copywriter that gets natural health! I have had the pleasure of working with Sandra on several copywriting projects with our brands and I can confidently say she is an excellent storyteller and was able to deliver quality content for our accounts on a timely manner. Sandra is also very easy to correspond with and is open to feedback and revision requests! I highly recommend working with her.
Sandra is an absolutely brilliant writer who has been doing blogs for us for many months now. Her rates reflect the quality of her work and we have never had to ask for changes. The research she conducts shows real depth in order to bring out the message we look for in our content. The work is always completed well ahead of the agreed deadlines, which is a rare trait in the content world. We cannot recommend Sandra enough and hope to use her for the years ahead!
I am passionate about what I do, but I have never been good at putting it into words. All it took with Sandra was a quick Zoom call, and she pulled all of the information she needed out of me to create a wonderful piece that couldn’t have been more perfect. I have already used it several times on different platforms to connect with my customers and feel that it’s resonated on all of them. Thanks so much for helping me put my thoughts onto paper, Sandra! Can’t wait for our future work together.
Sandra is a highly skilled, multi-talented, values-driven professional who has provided invaluable assistance in communications and diverse strategic and operational projects that I lead. She is thoughtful, efficient and mature and works equally well independently or as a team player.
Definitely a competent and soulful writer. Sandra Nomoto pays incredible, efficient attention to detail. We love working with her.
I had a really positive experience working with Sandra on the copy for my website. She was able to take a topic people often find complex (neuroscience and quantum physics) and create content that was clear and spoke to my audience. She maintained my voice and message throughout the copy. My experience in working with her has always been very professional, timely and open.
Never drop the ball again with your content! Includes 2 monthly blogs and emails and dedicated management of your social media channels.
Increase your thought leadership and readership by publishing three articles per week on your online magazine.
Turn your audience from voyeurs to customers with a page that showcases and converts your irresistible offers.
A LA CARTE SERVICES
Media/Podcast List Creation
Marketing & PR Consulting
News Releases/Podcast Pitches
Emails & Lead Magnets
Social Media Copy
Note: Ongoing service clients take priority over projects.
To those who successfully refer me clients, I give 5% of all projects (or first month’s revenue for ongoing clients) to YOUR charity of choice or an animal sanctuary near me.
FREQUENTLY ASKED QUESTIONS
Communications is my life. I’ve been reading and writing since the age of three (which is close to four decades). I’ve published poetry in literary journals and have written and published blogs since 2006, many of which are on this website.
After graduating with a degree in English Literature and Film Studies in 2005, I started my career in public relations (PR). From 2008 to 2018, I ran an award-winning virtual public relations agency, Conscious PR, in Vancouver. In 2012, I committed to working only with businesses that had a positive social or environmental impact. I certified my company twice as a B Corp, and was a member of 1% For the Planet, so I’m all about Corporate Responsibility & impact-driven work.
If you’re looking for more diverse partners/suppliers, I have a unique lens that gives me expertise on ethics and inclusivity in marketing communications. I’m a millennial and one of the few vegan women of colour in the world who write content and help authors publish books.
I’ve been living vegan since 2018. If you’re looking to network with or get in front of more vegans, I’ll also use my vegan network connections to help you. Since 2019, I’ve self-published two books, one of which was the first vegan marketing book in the world.
Read on below for more about my personality, or learn more on my About page.
WHAT’S ETHICAL, INCLUSIVE, AND VEGAN MARKETING?
ETHICAL MARKETING applies moral principles to marketing. It involves promoting a product, service, or brand in a way that aligns with ethics and values of honesty, fairness, and social responsibility.
INCLUSIVE MARKETING includes strategies, tactics, and technologies that represent the diversity of the real world by including people from different backgrounds and groups. It uses images, words, and/or stories that unique audiences can relate to.
Ethical and inclusive marketing backfires when a brand attempts to promote social values and inclusivity, without a track record of honesty, social responsibility, equity, or diversity as a company.
VEGAN MARKETING is marketing that promotes a vegan business (free of cruelty to or exploitation of animals). It does not use animal products or byproducts or cruelty to/exploitation of animals in marketing messages.
DO YOU USE AI TO WRITE CONTENT?
Currently, I am not using an AI app to write content for clients. When I have a substantial enough client workload that would require more research and content, I will use a vegan-owned app called VEG3, for which I’m an affiliate.
You are also free to use AI and send me drafts of your content to edit so that the result reflects your brand voice. How well AI apps know how to speak to your audience in your company’s voice depends on how well you’re able to input information, which still requires a marketer’s mind (IMO).
Since 2021, I’ve used Otter.ai for voice to text transcription for ghostwriting clients. I love this because it’s as close to the client’s voice as we get.
WHAT'S YOUR PROCESS LIKE?
Unless you need help with a specific service and can tell me your budget, we’ll start with a complimentary discovery call. Contact me with a request for an initial consultation and a few times that work for you to meet (I’m in Pacific time).
If you need ongoing services or a project that will take a few months or more to complete, I’ll put together an agreement before I start the work.
Here is a link to my evolving portfolio so you can see the projects I’ve worked on and what my writing and editing style is like.
For single projects:
- I’ll give you an estimate for the work. Tell me your budget to ensure I can work within that.
- A project brief is much appreciated if you need help with content. It’s not impossible to start the work without one, but if my first draft is way off than what you wanted, there may be more revision rounds. That will add time and cost.
- Once you’re happy with the final product, I’ll send my invoice over. I expect payment within the week. If you’re known to pay late, please find someone else to work with.
For ongoing services:
- The minimum time period for written content services is three months for me to get a good understanding of your brand voice, message, and style.
- We can arrange a consulting agreement on a monthly retainer.
*WHAT DO YOU MEAN BY "CRUELTY-FREE"?
Industry largely defines cruelty-free as “not tested on animals.” My definition includes freedom from unfair labour practices related to wages, work hours, or working conditions, or discrimination toward people of a certain race, gender, religious belief or other facet. It encompasses vegan businesses that are free of animal products, byproducts, animal testing, or exploitation of animals.
I will not produce content for companies or whose products are damaging to the health of living beings or the environment. If your company is not yet cruelty-free but you are transitioning to an ethical and vegan business, please let me know when you contact me. You can find my list of consultants/companies that help with business transitions on my List Love page.
If your business causes harm to people, animals, or the environment, please find someone else to work with.
DO WE NEED TO MEET?
No. Meetings aren’t necessary unless you hire me for ongoing treatments. In those cases, we’ll meet virtually on Zoom. I’ll send all written drafts to you to review online.
If you live in the Vancouver, BC area, we can meet in person if it’s necessary for the work.
I live and work on the traditional unceded territories of the xʷməθkʷəy̓əm (Musqueam), sḵwx̱wú7mesh (Squamish) and səlil̓wətaʔɬ/Selilwitulh (Tsleil-Waututh) First Nations.
WILL WE GET ALONG?
My personality is more cool than warm. I’m an introvert. I like clear communication. I dislike people from the global majority who talk too much. Small talk is great for the first few minutes of our meetings, but after that, I like to get to the point. I stay quiet so I can listen. A lot. I have an unintentional resting bitch face (RBF), which means I’m listening intently to what you’re saying. This is especially important if I’m writing in your voice—it translates into well-written copy.
I’ve been called “mysterious” and “really quiet” for someone who is in communications. My words—and editing skills—are my weapons.
People forget me, but I don’t forget anyone. I’m the small Asian woman who might stay quiet in a boardroom, but I listen to everything and respond when I need to. In the past, I’ve run a film festival with a team of a dozen people, so I’ve led groups when needed.
I’m down to earth and realistic, but I also believe in aliens and that the Divine is everything and everywhere. Everything I do in my life, including my business, is for the greater good of all living beings. I wouldn’t call myself an Intuitive, but when I write or edit for clients, I feel like I get “intuitive downloads” so if you’re into the woo, we’ll get along just fine!
Teaching and helping others to find solutions and progress is in my Human Design profile.
If you run a vegan business in the Lower Mainland of BC, I’m probably already familiar with it.
Lack of emotional intelligence is a deal breaker and may cause a termination of services.
CAN YOU GIVE ME A DISCOUNT?
Non-profit organizations may qualify for discounts; please mention that when you contact me.
We have to lift people of colour and work towards racial equity. That includes paying me what I’m worth.
CAN YOU DO MEDIA OUTREACH (PUBLICITY) FOR MY BUSINESS?
I won’t pitch to media, podcasts, or content creators on your behalf, but you can learn all about that process in my book, The Only Public Relations Guide You’ll Ever Need, or take my Be Your Own PR Star in 90 Days online course. I can also create a custom media list for you.
I’m also a freelance writer, so you can contact me to pitch me a story related to your ethical business. If it gets published by a media outlet, it’s a win-win for both of us!
I HEARD ABOUT YOUR FREE VEGAN MEDIA LIST. HOW CAN I ACCESS IT?
My list of over 300 vegan/plant-based media, podcasts, and content creators is a document I’m always updating and you can get the latest version if you purchase my Be Your Own PR Star in 90 Days online course or hire me for a service. You will need to request the list from me upon purchase.