by Sandra Nomoto | Books, Business & Marketing
What authors should know if they want to sign with a traditional book publisher This post is a long time coming, but I’d only heard here and there about the nuances of traditional book publishing—not enough to form a blog post—until I signed up to Scribe...
by Sandra Nomoto | Business & Marketing, Vegan Marketers, Vegans
A vegan female graphic designer changing the ad world in Argentina I no longer remember where I found Camila Pérez, but she must have posted in one of the vegan groups on LinkedIn. Whenever I see someone I don’t know in the marketing space who’s vegan, I...
by Sandra Nomoto | Business & Marketing, Events, Vegans
How one of North America’s biggest vegan events rebranded and stays relevant after a decade In 2024, the Planted Expo (formerly Veg Expo) launched in its third city, Seattle, after nine years operating in Vancouver, BC and its first year in Toronto in 2023. I...
by Sandra Nomoto | Books, Business & Marketing
Your handy checklist for a book proposal to a traditional publisher If you’ve worked with me or checked out my website, you’ll know that my typical author clients are self-publishing authors. Unless you hire me as a ghostwriter, there’s not much I...
by Sandra Nomoto | Business & Marketing, Fashion, Vegan Marketers, Vegans
A vegan marketer dedicated to a different world I connected with Los Angeles-based Brennan Gerald in 2023 online; we’re both in the Vegan Professionals LinkedIn group. He had shared with me about working with artist Malcolm-Emilio, who had collaborated with NBA...
by Sandra Nomoto | Business & Marketing, Food, Social Good, Vegans
What not to do in marketing when you run a business (and not just a vegan one) A question that Desiree Dupuis asked me when I did my Planted Expo Vancouver talk inspired this blog. I had shared marketing tips for vegan businesses, but she asked, “Are there...