by Sandra Nomoto | Books, Business & Marketing, Food, Social good, Vegan Food
Using a homegrown celebrity for brand positioning I was first introduced to Saint Michael Foods, which produces buckwheat milk products under BUCK, when we interviewed former Co-Founder Jason McIvor (right, at photo) at VEG Networking Canada. (Founder and CEO Peter...
by Sandra Nomoto | Books, Business & Marketing, Health, Lifestyle, Social good, Vegans
From vegan Olympian to non-profit leader American non-profit organization Switch4Good almost wasn’t going to make it into the book due to lack of approval, but the fab Kezia Jauron at Evolotus PR read and endorsed my book and gave me her blessing to include...
by Sandra Nomoto | Books, Business & Marketing, Food, Social good, Vancouver, Vegan Food, Vegans
A long-standing Vancouver vegan business The Juice Truck is Vancouver’s first and original cold-pressed juice company, and it happens to be vegan. It was founded in 2011 by Zach Berman and Ryan Slater after a year long back-packing adventure through Nepal and...
by Sandra Nomoto | Beauty, Books, Business & Marketing, Social good, Vancouver
How a cosmetics company uses diversity and partnerships to reach a “woke” audience In the public relations chapter in Vegan Marketing Success Stories, I share how Vancouver-based SAPPHO New Paradigm Cosmetics launched a successful campaign for its limited...
by Sandra Nomoto | Books, Events, Social good
Welcome to the first post in my vegan memoir series! Let me start with why I’m doing this blog series and detouring from my usual spiritual book reviews. There are fewer vegan memoirs than I thought! Since I’ve now had the chance to work with a few...
by Sandra Nomoto | Books, Social good
With great power (over words) comes great responsibility. Full disclosure: This post is inspired by an article by Kavita Das published in Poets&Writers. Last year when I took a course on copyediting with the Chicago Manual of Style (CMOS), there was one chapter...
