I’m Sandra Nomoto (she/her),


a 40-year-old vegan foodie, writer, and wife on a mission to empower others to make small, meaningful decisions and actions that will help make the world a better place.


Media: Please click here for my full biography.


In my 4 decades on planet Earth, I’ve earned a university degree in English Literature & Film Studies, helped grow a local film festival, started and closed a few businesses, and have become a self-development/spiritual junkie and advocate for the vegan lifestyle.

I believe that we’re all connected by a divine energy and that we’re here to help each other be our best selves and stewards of our planet. I believe that the youth and people of my generation are going to determine the fate of the world in the next few decades. I’m passionate about helping YOU to overcome information overload, and learn more about people and businesses that are positively affecting the world, from someone they can trust. Hopefully, that’s me!

I know what it’s like to question whether the companies you’re buying from share your values, truly care about you or your future, or are helping or harming the Earth.


I’m here to tell you about people and companies doing good things, guide you on how to read product packages and labels like a pro, and help you make purchasing decisions that you can feel good and proudly tell your friends and family about.


It wasn’t long ago when I was wondering how I could serve the world other than through my business. When I was 25, I started digging deep and learning what my personal values were as an adult. I started to do yoga, meditate, and read self-development books (The Oprah Winfrey Show was the shit back then). After watching a powerful documentary on the treatment of animals called Earthlings, I decided to make more conscious choices in the way I ate.

I started buying more locally-made, natural, and organic household items and body products, and challenged myself to shop for clothes locally for one year. I became aware of people and resources that helped me make more of these conscious decisions. From 2012 to 2018, I made it my mission to help responsible businesses tell their stories, and certified my agency as a B Corporation twice.

I discovered that it wasn’t difficult to live consciously and have a great quality of life. I still do all the same things I did before my epiphany, but now my choices are engrained in my everyday decisions. I know that when I choose natural vs. chemical, I am strengthening my body and improving my health. When I choose food that is animal-free, I am saving animals from harm and doing my part to prevent climate change. People ask me about the things I buy and where they can get them, or better options. And I like engaging with companies to let them know that we care about what they do — or don’t do that affects us.

And you can go to sleep happier when you know you’ve done some good in the world. At least I do.


It isn’t always easy. I’ll still buy a piece of clothing that was made in Morocco when I can’t find what I’m looking for from a local or a second-hand store. I’ve changed a lot in my adult years, and I’m still changing.

My progress wasn’t done in one fell swoop, but by small changes every day and every year. And it feels awesome to move closer to the person I want to become because I am living according to my values more and more. I feel like I help people and the planet because of my choices, and positive impact has become one of my deepest values.

Today, I serve as a content writer, editor, and marketing consultant for vegan companies, and offer a number of services to authors self-publishing memoirs or other types of books. One of my valued volunteer roles is co-host of VEG Networking Canada, where plant-based and vegan companies connect and collaborate. We’re a group of Canadian vegan professionals + entrepreneurs who meet on Zoom 2–4 times monthly.

Through my blog, I want to help you to dig deep and live according to your values. The first step is simple. Keep visiting, engage with me on social media to tell me YOUR success stories or tips on living consciously, or stay connected through my e-newsletter.

Click around to find the services and products I sell, and for my lists of resources. Yes, I love lists.

Thanks for reading!


With infinite gratitude,

Subscribe to my newsletter to receive Chapter 1 of Vegan Marketing Success Stories!

You have Successfully Subscribed!