by Sandra Nomoto | Animals, Books and reviews, Environment, Food, Health, Social good, Vegans
A straightforward guide to transitioning the factory farm system Leah Garces’ Transfarmation: The Movement to Free Us from Factory Farming is a breath of fresh air…fresher than you’d breathe on a factory farm, certainly! Published by Beacon Press in...
by Sandra Nomoto | Business & Marketing, Food, Vegan marketing profiles
The only brand out there marketing the most important beverage as “death” I was late to the party when I found out about Liquid Death years ago, but I’m Canadian, so forgive me. I heard it was started by an ex-Vayner Media creative exec, and that...
by Sandra Nomoto | Book publishing, Books and reviews
Publishing Scams on the High Seas This is a repost of Author Nation’s blog post. For nonfiction authors sailing the often stormy waters of publishing, the journey can feel exciting—especially when a literary agent, publisher, or film producer comes calling. But...
by Sandra Nomoto | Animals, Business & Marketing, Buy local, Food, Social good, Vancouver, Vegan food, Vegan leaders, Vegans
Seriously, the most ethical chocolatier you’ll ever meet Zimt Chocolates founder Emma Smith and I go way back to when I was still starting my public relations agency in 2009. We went for a snack at Choices and she introduced me to Lovena Galyide, another notable...
by Sandra Nomoto | Animals, Books and reviews, Food, Health, Vegans
Because most people need a book on how animal agriculture has and continues to brainwash us I couldn’t resist reading a book with a title like Meatsplaining: The Animal Agriculture Industry and the Rhetoric of Denial. Edited by Jason Hannan, this is the second...
by Sandra Nomoto | Business & Marketing, Environment, Food, Vegan food, Vegans
Beverage companies held the video budgets this quarter Budgets must have shrunk in the summer ’cause I didn’t see too much online as far as videos from vegan companies. Makes sense that they were mostly from the beverage companies. “Liquid...
by Sandra Nomoto | Business & Marketing, Food, Vegan food, Vegan marketing profiles
A Spanish plant-based giant blending online education and in-person activism Although I haven’t tried products by Spanish brand Heura, I’ve long admired the brand and its marketing efforts. The vegan industry and movement have taken some big hits the last...
by Sandra Nomoto | Book publishing, Business & Marketing
A simple strategy to sell more books, get endorsements, land speaking engagements, and more This is a permitted re-post of Stephanie Chandler’s post for the Nonfiction Authors Association. For an author, having a platform means that you have an audience of...
by Sandra Nomoto | Business & Marketing, Food, Vancouver, Vegan food, Vegan leaders, Vegans
Celebrating plant-based African food & culture across the continent Asha Wheeldon is originally from Toronto, ON. After moving to Vancouver, found a major gap in food with African roots and flavours, so of course, she had to start a company to fill it! That...
by Sandra Nomoto | Books and reviews, Vegan leaders, Vegans
A time travel adventure with an underlying vegan message As you know, I don’t read a lot of fiction, but I’m so glad vegan author Charlotte Laws reached out and gave me a preview copy of her new vegan book, Elevator People: A Time Travel Novel, published...
