Hey, I’m Sandra (she/her), an Asian Canadian spiritual vegan, author, and solopreneur.
Based in Vancouver, Canada, I’m a personal brand manager for established ethical female leaders. I help women who’ve already built brand traction and are ready to scale their impact. I manage the team behind your thought leadership from strategy to execution, so you don’t have to.
Imagine walking into a networking event and being told, “I’m a fan” versus “What do you do?”
Women handle 90% of household spending globally, yet we’re still fighting for equity in every industry—even in the “developed” North America.
If you’re a founder, CEO, executive, professional speaker, thought leader, author, content creator, or other community leader with an established brand and are being called to use it to help solve our systemic issues, I want to work with you.
I can’t say enough good things about working with Sandra. She has been an absolute game-changer in so many areas of my business, especially throughout the self-publishing process. I am so grateful for her in my life!
Sarah Edmondson, Actor, Author, and Producer/Podcast Host, A Little Bit Culty
Sandra is definitely competent and pays incredible, efficient attention to detail.
Barinder Rasode, Co-Founder & CEO, Tersa Critical Minerals
I always find Sandra to be insightful, prepared, and well-connected.
Lindsay O’Donnell, Intuitive Clarity Coach
Sandra is an excellent, heart-centered community leader! She consistently shows up as a valuable resource with thoughtful, specific recommendations.
Desiree Dupuis, Founder, Voes & Co, Social Entrepreneur, and Conscious Leader
Sandra is a highly skilled, multi-talented, values-driven professional who has provided invaluable assistance in diverse strategic and operational projects that I lead.
Madeleine Shaw, Social Entrepreneur & Slow Fashion Designer
Sandra kept me on track to make my dream come true as an author. She made this a reality for me despite my busy schedule. I highly recommend her!
Dr. Melissa Mondala, Lifestyle Physician, Integrative Psychology, President, Dr. Lifestyle Clinic, Author
Sandra did fantastic work on several projects for my business. I appreciate her attention to detail and her ability to use and maintain our unique brand voice.
Karina Inkster, Vegan Fitness & Nutrition Coach
Sandra has been tireless in advocating for my book. She is extremely conscientious, with great attention to detail.
Angela Crawford, Psychologist and Author, The Vegan Transformation
Sandra is extremely experienced, knowledgeable, and professional. She is able to meet deadlines and provide a quick turnaround.
Julie Wang, Founder and Lead Digital Marketing Strategist, Tiny Planet Digital
My brand scaling process:
Brand audit & strategy → Visibility Plan → Team Management → Execution → Amplification
My roles and claim to fame
BOOK WHISPERER
Since 2020, I’ve worked with 15 published authors as their book coach, ghostwriter, editor, formatter, marketer, or publicist. The majority bypassed the traditional publishing model and are self-published. Several have become #1 Amazon bestselling authors.
EXECUTIVE ASSISTANT
Since 2017, I’ve been a #1 to several high profile female leaders, helping them with scheduling, administration, purchasing, bookkeeping, writing (with and without AI), marketing, publicity, social media, event planning, and personal projects.
PUBLICIST
Since 2005, I’ve handled media outreach for professionals, companies, and 100K+ attendee events. I ran an award-winning, B Corp-certified public relations agency, and am one of the few publicists that specialize in publicity for vegans. I can nominate you for awards and help you land paid speaking gigs.
PODCAST MANAGER
Since 2025, I’ve written show notes, scripts, and the newsletter for the top podcast, A Little Bit Culty. I can also handle administrative & communications tasks and have insights that can help with podcast production for high-level shows.
CONTENT MANAGER
I’ve been on social media since 2005 (earlier, if you count the MySpace era). Any good brand starts with your social media, blog, and email presence. I can manage your team to ensure content is on brand and on schedule.
Unicorns gotta work with unicorns.
Instead of managing a team of a dozen or hiring a marketing agency, work with me and I’ll streamline your systems so you can do what you do best.
Throughout my 20+ year career, I’ve:
- represented some of Vancouver’s largest events in media
- achieved certified B Corporation status
- been a secret weapon to several female leaders
- published the world’s first vegan marketing book
- appeared in over 90 media & podcasts
It’s now time for me to use all my skills to support powerful, impactful women.
You can’t change the world for the better if no one knows who you are and the impact you create.
And I don’t want you to be one of those women who look like they have it all on the outside but are frantically dropping balls behind the scenes.
Most of what I do for clients, I’ve done for myself. Check out my “Everyone’s a Marketer” keynote talk from Planted Expo 2024:
If you’re wondering: Why do you only work with women? How do you define ethical? Are you open to roles outside of these?
READ MY LATEST BLOG POST
How many book copies does an author need to sell?
Spoiler alert: It depends. It boggles me when I speak with authors who have never published a...