Vegan non-fiction book review: Sister Species
Not a vegan memoir, but another great anthology worth reading. Like Sistah Vegan, this is another book that was recommended to me as a vegan memoir. Published in 2011, Lisa Kemmerer's Sister Species: Women, Animals, and Social Justice is a...
Vegan Marketing Success Stories Contributor Highlight: The Juice Truck
A long-standing Vancouver vegan business The Juice Truck is Vancouver's first and original cold-pressed juice company, and it happens to be vegan. It was founded in 2011 by Zach Berman and Ryan Slater after a year long back-packing adventure...
Vegan Marketing Success Stories Contributor Highlight: Katrina Fox
Why timing is everything in a media outreach campaign In the public relations chapter in Vegan Marketing Success Stories, journalist and publicist Katrina Fox of Vegan Business Media shared one of her most successful media outreach campaigns that...
Vegan Marketing Success Stories Contributor Highlight: Goddess Garden
How Goddess Garden capitalized on a (free) celebrity endorsement Goddess Garden is an amazing American company that has been vegan from day one. It's also one of the first brands I learned about that had toxin-free and organic sunscreen. I got the...
Vegan Marketing Success Stories Example Highlight: Mid-Day Squares
How family-run food industry disruptors captivate their growing audience While Montreal-HQd Mid-Day Squares (MDS) isn't an official contributor to the book, I was fortunate to get approval to use a few quotes Co-Founder Lezlie Karls said after the...
Vegan Marketing Success Stories Book Contributor Highlight: Persona Abode’s Jecks Stone
How speaking, media articles, and social media establishes authority In the public relations chapter in Vegan Marketing Success Stories, I share how Persona Abode's Jecks Stone combines several tactics with her digital efforts to to establish...
Pro-Vegan Non-Fiction Review: The Food Revolution
The Food Revolution is not a vegan memoir, but it's worth reading. I'm still baffled as to how this was recommended to me when I put the callout for vegan memoirs, but I'm glad I read it. Becoming vegan wasn't even on my radar when John Robbins'...
Vegan Marketing Success Stories Example Highlight: Rich Roll
How Rich Roll turned his personal story into an empire through marketing Although ultra-endurance athlete, podcaster, and author Rich Roll is not an official contributor, I talked about him briefly in my book because he is a great example of a...
