by Sandra Nomoto | Animals, Books, Lifestyle, Vegans
Not a vegan memoir, but another great anthology worth reading. Like Sistah Vegan, this is another book that was recommended to me as a vegan memoir. Published in 2011, Lisa Kemmerer’s Sister Species: Women, Animals, and Social Justice is a compilation of essays...
by Sandra Nomoto | Books, Business & Marketing, Food, Social good, Vancouver, Vegan Food, Vegans
A long-standing Vancouver vegan business The Juice Truck is Vancouver’s first and original cold-pressed juice company, and it happens to be vegan. It was founded in 2011 by Zach Berman and Ryan Slater after a year long back-packing adventure through Nepal and...
by Sandra Nomoto | Books, Business & Marketing, Vegans
Why timing is everything in a media outreach campaign In the public relations chapter in Vegan Marketing Success Stories, journalist and publicist Katrina Fox of Vegan Business Media shared one of her most successful media outreach campaigns that was executed in a...
by Sandra Nomoto | Beauty, Books, Business & Marketing, Environment, Vegans
How Goddess Garden capitalized on a (free) celebrity endorsement Goddess Garden is an amazing American company that has been vegan from day one. It’s also one of the first brands I learned about that had toxin-free and organic sunscreen. I got the chance to see...
by Sandra Nomoto | Books, Business & Marketing, Food, Vegan Food
How family-run food industry disruptors captivate their growing audience While Montreal-HQd Mid-Day Squares (MDS) isn’t an official contributor to the book, I was fortunate to get approval to use a few quotes Co-Founder Lezlie Karls said after the Q&A...
by Sandra Nomoto | Books, Business & Marketing, Vegans
How speaking, media articles, and social media establishes authority In the public relations chapter in Vegan Marketing Success Stories, I share how Persona Abode’s Jecks Stone combines several tactics with her digital efforts to to establish herself as an...
