by Sandra Nomoto | Business & Marketing, Food, Social good, Vegans
What not to do in marketing when you run a business (and not just a vegan one) A question that Desiree Dupuis asked me when I did my Planted Expo Vancouver talk inspired this blog. I had shared marketing tips for vegan businesses, but she asked, “Are there...
by Sandra Nomoto | Books, Business & Marketing, Vegans
The fourth book in the world to highlight vegan businesses! Aside from Vegan Ventures, The Future of Food is Female, and my book (all authored by women), we now have a fourth book that tackles the vegan industry: Vegan Business Revolution by Vegan Business...
by Sandra Nomoto | Beauty, Business & Marketing, Vegan food, Vegan marketers, Vegans
How passion, authenticity, purpose, and ethics drive this vegan publicist to educate and inspire the public Mad Promotions’ Karin Ridgers and I haven’t met, but we’re both members of Vegan Business Tribe and were in Los Angeles at the Vegan Women...
by Sandra Nomoto | Animals, Books, Business & Marketing, Events, Food, Lifestyle, Vegan food, Vegans
‘Cause everyone’s a marketer, whether they like it or not. Stevan Mirkovich, Partner & Chief Relational Officer of Planted Expo—which celebrated its 10th year in Vancouver in 2024—sent me this text message at the end of September 2023: I was surprised...
by Sandra Nomoto | Books, Business & Marketing
More considerations for your book marketing budget Publish & Prosper, Lulu’s podcast, hit it out of the park again with an episode on paid book promotion. Before we get into it, let’s recap how much I spent on marketing my second book (in Canadian...