by Sandra Nomoto | Author case studies, Book publishing, Business & Marketing, Food, Health, Lifestyle, Self-Development, Social good, Spirituality, Vegans
My 3-month publicity campaign for Dr. Angela Crawford’s The Vegan Transformation This campaign has a special place in my heart because I feel like Angela Crawford, a vegan psychologist with over a decade of experience, and I are very similar. We’re both...
by Sandra Nomoto | Book publishing
Mind to note to page: storyboarding your book outline This is a permitted re-share of Stephanie Chandler’s post at the Nonfiction Authors Association. When I wrote my second book, I had a rough outline in my head and added to the chapters I had in mind as my...
by Sandra Nomoto | Book publishing, Business & Marketing
2016, group dynamics, and “Redbull please contact” Missed January 2026’s trends? Check those out here. TikTok trend #1: 2016 Throwback This trend caught the internet by storm. Creators went back in time to 2016 and showed what their life was like back...
by Sandra Nomoto | Book publishing, Business & Marketing
‘Cause you wanna be a pro by the time you land your first big media interview! I’ve been working in public relations on and off since 2005 and wrote a book on the practice, so I’m not playing when I say I know what I’m doing. I started my...
by Sandra Nomoto | Book publishing, Business & Marketing
Because you usually get the publishing services you pay for. Before y’all start sending me hate mail—this is NOT a post hating on hybrid publishers. I have relationships with a few publishers that charge authors, and I know there are very good ones who’ve...
by Sandra Nomoto | Book publishing, Business & Marketing
Stranger Things, Running Out of Storage, Iconic Babies This is a new monthly blog series I’m starting, focusing on marketing trends—mostly derived from TikTok (#BookTok)—that authors can jump on to market their books, especially if they’re already on...
