by Sandra Nomoto | Business & Marketing, Environment, Food, Health, Vegan food, Vegan marketing profiles
The American plant-based meat pioneer that responds to consumer needs & wants The first time I tried Beyond Meat for the first time was at A&W, following Erin Ireland’s promotion of it in Toronto in 2018. I remember it tasting pretty phenomenal (it was...
by Sandra Nomoto | Animals, Business & Marketing, Fashion, Vegan marketing profiles, Vegans
A peek into the tactics behind one of the biggest nonprofits for animal rights Even if you’re not vegan, you likely know who People for the Ethical Treatment of Animals (PETA) is or have seen at least one of their outdoor ads or something gruesome produced by...
by Sandra Nomoto | Business & Marketing, Food, Vegan food, Vegan marketing profiles
The red giant helping meat-eaters be less scared to eat plants Before you angry vegans email me to say this isn’t a vegan company, I know, I know. Impossible Foods engaged in animal testing before they launched their products, but to my knowledge, this is no...
by Sandra Nomoto | Business & Marketing, Environment, Food, Social good, Vegan food, Vegan marketing profiles
One of the most brilliant brands to come out of Sweden after IKEA Oatly won’t be a stranger to most of you who are vegan. You’ll likely already have seen its ads. It indisputably put oat milk on the scene this last decade. Even though it took a while to...
by Sandra Nomoto | Business & Marketing, Food, Social good, Vegan food, Vegan marketing profiles
One of the fastest growing fast-food chains in the USA (and it’s vegan!) Welcome to my first monthly vegan marketing profile. The goal of these profiles is to introduce whoever stumbles on my blog to vegan companies and talk about how they market themselves....
