If you’re a content creator and want more visibility and revenue, think about becoming a published author.

If you’re in this boat and don’t usually read blogs, I’ll save the intro time and get right into it.

1. Becoming a published author opens doors to new opportunities.

Even if you don’t read books or care for them, remember they are still one of the primary forms of media. Whether hardcover/paperback, ebook, or audiobook, people consume books.

What you’ll find when you become a published author is that speaking invitations will start coming to you. That’s what I discovered when I published my double-niche book in 2022. The great news is, as a content creator, if you’re charging to do posts for companies, you can charge to speak, whether it’s for an online summit/interview or on stage at an event.

Do you have a wild personal story? There might be interest in making a movie out of your story. A book makes it easy for a film production company to create a screenplay (this will involve selling the film/TV rights to the book—I gotta do a blog on this sometime). Or if your life is already exciting right now, a team might be interested in documenting your life like they did Bryan Johnson’s in Don’t Die.

Not to mention all the celebrities that have book clubs now: Oprah Winfrey, Dua Lipa, and Reese Witherspoon, whose production company, Hello Sunshine, is notorious for turning female-driven books into hit films or TV shows.

You just never know what might happen when you become a published author—maybe it’s the stepping stone to the goal you’ve wanted to land for a while.

2. It won’t be as hard to sell as you think.

When I say “sell,” I mean it in two ways. First, you either have to sell your book idea to a publisher, or decide to self-publish so you can retain the majority of your royalties (check out this post on how the breakdown works).

Then you have to sell copies when your book launches (in all formats). If you land a book deal with a publisher, there will be more pressure to sell copies. (I just blogged about this recently.) The top 5 publishers are aiming for hundreds of thousands to millions of copies. Medium-sized firms are looking at around 20-25,000 copies minimum, and then smaller publishers are happy to sell thousands.

If you want to land a book deal with a publisher, it shouldn’t be a hard sell because you’ve already built an audience ready to support you (so long as you didn’t buy your followers).

If you want to self-publish, there will be upfront investments for editor(s), designer(s), your audiobook team (narrator, sound engineer), marketing support and a ghostwriter/co-author if you don’t plan to write your own book…but you should be able to recoup those costs if you’ve got an audience who will buy your book. (And no, you don’t need to use AI to write a book—it won’t be good.)

I recommend content creators have at least 100K social media followers, as you’ll be banking on them to buy your book. And it’s imperative you have a good marketing strategy so you can build up the book journey for them.

My clients, Sarah and Nippy, who created a book out of the podcast they’ve hosted since 2021, started selling pre-orders in late 2024 even though their book just came out this spring (2026). They gathered testimonials from the well-known guests they interviewed (e.g. Leah Remini, Evan Rachel Wood), and of course kept teasing the book on their podcast.

Now that the book’s out, they’re in sales mode. BTS of recording the audiobook, unboxing, and fulfilling and shipping pre-orders. Encouraging Amazon reviews. Selling signed copies. Documenting the journey doesn’t stop, but you’re used to that, right?

The only difference is, the book is your product, not someone else’s. And you can be proud of that!

3. The book can grow your audience

This one’s my fav reason. You’ve got an audience. But what if you want to attract folks outside the people who are already fans? That’s what a book can do for you.

Especially if the topic of your book isn’t what you’ve shared about online, you can tailor your marketing strategy to target other markets. Gen X and Boomers generally have more money than younger audiences, and if they don’t already know about you, they will after they buy your book.

If you’ve already got an ecommerce site set up, you can bypass the need to land Amazon or The New York Times’ bestseller lists and sell directly to your audience, keeping emails for every reader who buys through you. You can’t do that through Amazon or if someone buys your book at a bookstore or even on Audible.

Before you tell me, “Wait—I don’t wanna be keeping a garage full of books and stuffing and shipping orders!” If you self-publish (or your traditional book deal expires and you retain your book rights), there are platforms that allow you to sell directly on your site and fulfill your printing and shipping.

So you’ll retain 100% of the book royalties minus printing and shipping, and you don’t have to share your profits with a publisher or Amazon.

That’s how the book publishing system should work. The artist/writer has the lion’s share. Similar to how recording artists only earn a fraction of revenue when they have record deals, publishers have been gatekeeping revenue since the dawn of the industry. And it ain’t right.

There you have it, folks. If you’re wanting to grow your audience and gain more authority and credibility than you have now, consider publishing a book. Personally, one of my fav things to do as an author is sign a hard copy for a reader. It’s physically giving my energy to them that’s different than just sending an online video (which potentially you could do if a reader buys directly from you…there’s the marketing brain working).

Need a ghostwriter, editor, or marketer to help you publish and market your book so you can get it in the hands of readers? Read more about my services here and contact me if you’re ready to begin!