by Sandra Nomoto | Books, Business & Marketing, Food, Social good, Vegan Food
Using a homegrown celebrity for brand positioning I was first introduced to Saint Michael Foods, which produces buckwheat milk products under BUCK, when we interviewed former Co-Founder Jason McIvor (right, at photo) at VEG Networking Canada. (Founder and CEO Peter...
by Sandra Nomoto | Books, Business & Marketing, Health, Lifestyle, Social good, Vegans
From vegan Olympian to non-profit leader American non-profit organization Switch4Good almost wasn’t going to make it into the book due to lack of approval, but the fab Kezia Jauron at Evolotus PR read and endorsed my book and gave me her blessing to include...
by Sandra Nomoto | Books, Business & Marketing, Vegans
How K.I. Health & Fitness plays the long game in marketing Since becoming vegan, I’ve been following BC-based fitness and nutrition coach (self-proclaimed “Head Fitness Nut”) Karina Inkster. I’m continually curious about how professionals...
by Sandra Nomoto | Books, Business & Marketing, Food, Vegan Food
Winning contests to blow away non-vegan audiences US-based Atlas Monroe isn’t an official contributor, but when looking for examples of vegan companies who won awards for my Public Relations chapter, I stumbled upon this story on VegNews. I’m so glad I got...
by Sandra Nomoto | Books, Business & Marketing, Food, Social good, Vancouver, Vegan Food, Vegans
A long-standing Vancouver vegan business The Juice Truck is Vancouver’s first and original cold-pressed juice company, and it happens to be vegan. It was founded in 2011 by Zach Berman and Ryan Slater after a year long back-packing adventure through Nepal and...
by Sandra Nomoto | Books, Business & Marketing, Vegans
Why timing is everything in a media outreach campaign In the public relations chapter in Vegan Marketing Success Stories, journalist and publicist Katrina Fox of Vegan Business Media shared one of her most successful media outreach campaigns that was executed in a...
