Continuing a book’s momentum with a vegan audience

I was introduced to Gail Eisnitz in January 2026 through Victoria Moran, an author and pioneer in the vegan movement who endorsed my second book.

Gail first published Slaughterhouse: The Shocking Story of Greed, Neglect, And Inhumane Treatment Inside the U.S. Meat Industry in 2006, right around the time she became fully vegan.

I would learn later that she received countless emails and letters from readers saying that they became vegan because of that book (at least 1000). So representing her when she asked for more support for her second book, Out of Sight: An Undercover Investigator’s Fight for Animal Rights and Her Own Survival was a no-brainer. I read the ebook in a couple of hours.

Gail hired a publicist when her book came out in 2025, and they secured some interviews for her, but many inquiries seemed to go unanswered. As with Dr. Angela Crawford’s campaign, developing a media kit for vegan media & podcasts took about a week as Gail already had many elements in place. I started booking Gail interviews in early February.

After her first two interviews, Gail learned that the hosts were drawing questions from the previous publicist’s list of topics and questions, most of which had nothing to do with her book. I should mention that Gail has been working as an animal investigator for over 40 years, so she carries a lot of knowledge even most animal activists don’t know.

She can spit facts easily, but facts aren’t going to sell books, which was the goal of the campaign. So she made some adjustments to the discussion topics and questions list in the media kit, and that made a difference in subsequent conversations.

I was booking 2 to 3 interviews per week into April when Gail said she wanted to slow down the frequency of the interviews, not only because she was doing them while juggling her full-time job at the Humane Farming Association (already a feat in itself) but because it was affecting her visual processing disorder. (Read the book to find out what that is!) So she asked if we could book one interview per week instead.

Some podcasters were already booking into the summer, so rescheduling a few and booking into the future wasn’t a problem.

While having interviews further apart doesn’t bring concentrated traffic to the book online, it will hopefully expose audiences to the book over a longer period.

Since the amount of vegan media & podcasts was slightly less than the ~200 that I usually pitch, I pitched to another 10-20 outlets outside of the vegan space that were on her previous publicist’s list or that Gail wanted me to reach out to.

A couple of things made the difference with this campaign:

• The publisher shipped physical copies to folks in North America and Europe. They couldn’t ship everywhere, and this meant some time to allow for shipping and time for people to read, but this didn’t affect results too much.
• Gail’s bios, images, sample interview topics & questions, and ebook copy were all ready to go.
• Gail required virtually no media training. Having done over 1600 interviews over her career, the only advice I gave her (which I give to pretty much every client) was to look at the camera during video interviews, because when you look elsewhere, it doesn’t look like you’re meeting the viewer’s eyes.

One unexpected win was securing an interview with Jeff at VeganLinked, who hasn’t been travelling for interviews lately but lives a few hours from where Gail does. He agreed to interview her as he was already making frequent trips to her city in North Carolina.

Working with Gail has been a blast and I hope everyone who cares for the plight of farmed animals picks up either or both of her books.

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