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Pro-vegan fiction book review: The Jacksons’ Debate

Pro-vegan fiction book review: The Jacksons’ Debate

Mar 5, 2025 | Animals, Books and reviews, Environment, Ponderings, Social good, Vegans

A breeze of a read that will make you think about your behaviour Marqv “Marcus” Neves connected with me on LinkedIn at the end of 2024. He offered me an e-copy of his fictional book, The Jacksons’ Debate, which is the debut publication by THRIVE...
Vegan Marketing Profile: Oatly

Vegan Marketing Profile: Oatly

Feb 26, 2025 | Business & Marketing, Environment, Food, Social good, Vegan food, Vegan marketing profiles

One of the most brilliant brands to come out of Sweden after IKEA Oatly won’t be a stranger to most of you who are vegan. You’ll likely already have seen its ads. It indisputably put oat milk on the scene this last decade. Even though it took a while to...
Vegan marketing success story: Mindful FÜD

Vegan marketing success story: Mindful FÜD

Nov 25, 2024 | Business & Marketing, Environment, Food, Social good, Vegan food, Vegans

Stacking product messaging x recognition to become an industry leader Venessa Stonehouse and I go back a few years; four, to be exact. Before I became a huge fan of her products at Mindful FÜD, I did some pro-bono writing for her company to build up my portfolio. In...
Vegan nonfiction review: A Plea for the Animals

Vegan nonfiction review: A Plea for the Animals

Nov 18, 2024 | Animals, Environment, Food, Self-Development, Social good, Vegans

A modern, non-American sequel to Animal Liberation Now I’m extremely fortunate to have read vegan Matheiu Ricard’s A Plea for the Animals immediately after reading Peter Singer’s Animal Liberation Now (ALN) because I could see the influence that book...
Best vegan company videos of 2024 Q1

Best vegan company videos of 2024 Q1

May 27, 2024 | Beauty, Business & Marketing, Environment, Food, Vegan food

Reviewing the best videos by vegan companies in 2024’s first quarter Extending my curating habits from my monthly newsletter where I round up all the marketing wins I see from vegan companies around the world (including videos), I’m gonna share the best...
Vegan Nonfiction Review: Consciously Chic

Vegan Nonfiction Review: Consciously Chic

May 20, 2024 | Books and reviews, Eco fashion, Environment, Fashion, Health, Social good, Vegans

One of the world’s only books to really discuss ethical fashion Desiree Dupuis, the author of Consciously Chic: a playbook for ethical Fashion: Your guide to mastering sophisticated, sustainable, style, is a friend and vegan colleague. When she announced...
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