Because even though you think you’re the sh*t, you still have to prove it

Everyone wants to get featured in media or top podcasts for exposure. But few think about how to cater to what these outlets actually want.

They usually want one or both of these things: More revenue, and a bigger audience.

Let’s talk about how you can help a media outlet or podcast get more revenue.

1. Place an ad

So this applies mostly to print or online stories, but also broadcast TV. If you have a budget you can ask to place an ad, and ask if they’ll do a native advertising story, which is a profile disguised as an article or interview.

You’ll usually see “Sponsored Story” or something similar in print or online articles featuring advertisers.

Broadcast TV shows will usually do a PSA (public service announcement)-style interview and say it’s sponsored by the company. The logo usually appears during the five-minute segment.

2. Sponsor a podcast

If you’re a fan of or your business aligns with the audience of a particular podcast, you can offer to sponsor it. This is usually done through programmatic advertising agencies, but if you’re solo with a budget, you can try to offer a deal directly.

Best of all, the hosts will pump you up with their own personal experience of you or your brand.

Now let’s talk about how you can help an outlet grow their audience.

1. Explain why you have a great story for their listeners/readers/viewers.

Refer to this post on how to nail interviews (this is targeted to authors, but applies to anyone) and show that alignment.

You can’t just beg a top podcast to have you on and expect them to roll out the red carpet for you. Convince them why you need to appear in front of their audience.

2. Tell the outlet how big your audience (social media, email list, etc.) is.

Tell the outlet that if you were to appear as a guest, you’d be happy to share your episode with your following.

In my experience, outlets are very likely to pay attention when you can show you have a substantial audience, because they want to grow their audience too. It makes the time worth it for them.

I’m Sandra Nomoto, a personal brand manager for established ethical female leaders. Contact me if you need someone to manage and amplify your brand for the next 20 years. Or sign-up to my email list to get monthly whispers in your inbox.