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Case study: Show your clients transformation through a book

Case study: Show your clients transformation through a book

Jun 1, 2026 | Author case studies, Book publishing, Business & Marketing

Editing Lilian Sue’s The Powerful Publicity Prescription Lilian Sue at In Retrospect is one of those people I feel like I’ve met in person several times. We’ve hung out in various Facebook groups for women in business, and she’s one publicist I...
Case study: Formatting a book of biblical proportions

Case study: Formatting a book of biblical proportions

May 18, 2026 | Author case studies, Book publishing, Spirituality, Vegans

And why good formatting can hide a lack of editing I don’t even know how Steven Lee August, The Vegan Heretic, found me in 2021, but I’m so glad he did. This Vegas entertainer-author-activist-speaker wrote a book with the greatest title of all time: Vegans...
Case study: Media love for a vegan memoir

Case study: Media love for a vegan memoir

May 6, 2026 | Author case studies, Book publishing, Business & Marketing, Vegans

Continuing a book’s momentum with a vegan audience I was introduced to Gail Eisnitz in January 2026 through Victoria Moran, an author and pioneer in the vegan movement who endorsed my second book. Gail first published Slaughterhouse: The Shocking Story of Greed,...
Case study: Ghostwriting my first spiritual memoir

Case study: Ghostwriting my first spiritual memoir

Apr 20, 2026 | Author case studies, Book publishing, Spirituality

It’s the strangest thing to talk about an author client without mentioning their book! Technically, this was not my first project as a ghostwriter, but my first paying client. My second paying ghostwriting client was Dr. Melissa Mondala. Although I’ve done...
Case study: Ghostwriting, editing, and formatting a medical practice book

Case study: Ghostwriting, editing, and formatting a medical practice book

Apr 8, 2026 | Author case studies, Book publishing, Health, Lifestyle

…And downloading book titles in my dreams Dr. Melissa Mondala is the first author I’ve worked with whose book, Embody Lifestyle Medicine: How to Build a Successful Direct Care Startup, has landed at #1 in an Amazon category. I saw her speak at the Vegan...
Case study: Launching a solid vegan book marketing campaign

Case study: Launching a solid vegan book marketing campaign

Mar 4, 2026 | Author case studies, Book publishing, Business & Marketing, Food, Health, Lifestyle, Self-Development, Social good, Spirituality, Vegans

My 3-month publicity campaign for Dr. Angela Crawford’s The Vegan Transformation This campaign has a special place in my heart because I feel like Angela Crawford, a vegan psychologist with over a decade of experience, and I are very similar. We’re both...
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