Resources and references in
Vegan Marketing Success Stories

To purchase the book, visit this page. Media can visit my media kit.

Please contact me if any links on this page are no longer working, and I will find the best replacement.

Resources

2021 Industry Report: The State of Women in the Future of Food and Animal Alternatives (now 2022 report on “The State of Women in the Future of Food”)
veganwomensummit.com/2022-founder-report

7 ESSENTIAL & EASY VIDEO MARKETING TOP TIPS (AND 3 BIG ROOKIE VIDEO MISTAKES TO AVOID) by Darren Cavanagh
theverycreativegan.com/video-marketing-top-tips-download

AndHumanity’s DEI Glossary
andhumanity.ca/glossary

AndHumanity’s Brand Inclusion Self-Assessment Tool
andhumanity.ca/self-assess

AndHumanity’s blog and videos
andhumanity.ca/insights, andhumanity.ca/insights/videos

Inclusive: The New Exclusive: How the FOOD SERVICE INDUSTRY Can STOP Leaving MONEY on the Table by Heather Landex
Available in paperback, Kindle, and Audible
ISBN: 978-87-972763-0-3
(Discount code VEGANSPECIAL no longer applies.)

The Only Public Relations Guide You’ll Ever Need by Sandra Nomoto
sandranomoto.com/products
(I also have an online course from 2016, Be Your Own PR Star in 90 Days, here.)

“The Ultimate Guide to Starting an Ethical Business in 2022” by Kakadu Creative
kakaducreative.com/ultimate-guide-starting-an-ethical-business

Vegan Ventures: Start and Grow an Ethical Business by Katrina Fox
veganbusinessmedia.com/vegan-ventures-about-the-book

 

References

1 Uncommon Creative Studio. “The Merchant Gourmet Cookbook. The plant based cookbook you can plant.” Medium (blog). May 28, 2021. https://uncommonldn.medium.com/the-merchant-gourmet-cookbook-the-plant-based-cookbook-you-can-plant-e626a1e2b6f5.

2 Landex, Heather. Inclusive: The New Exclusive. Denmark: Heather Landex, 2021, 156.

3 Landex, 56–7.

4 Landex, 46, 161.

5 Landex, 155.

6 Landex, 34.

7 Landex, 48, 156.

8 Landex, 73, 138, 141.

9 Earth’s Own. “Our Plantifesto.” Earth’s Own Food Company. Accessed December 19, 2021. https://earthsown.com/our-plantifesto. (no longer active, forwards to a new page)

10 VIRÓN WORLD. “VIRÓN WORLD.” VIRÓN WORLD. Accessed November 29, 2021. https://viron-world.com.

11 Andrews, Evan. “10 Things You May Not Know About Roman Gladiators.” History (March 4, 2014): https://www.history.com/news/10-things-you-may-not-know-about-roman-gladiators.

12 Ace Metrix. “How Brands Are Serving Their Plant-Based ‘Meat’ Ads.” Ace Metrix (November 12, 2020): https://www.acemetrix.com/insights/blog/plant-based-meat-ads.

13 Alpha Foods. “Join The Class Action Lawsuit Against Alpha Foods.” Alpha Foods. September 20, 2021. Video. https://youtu.be/l6qgEzD6QBY.

14 Alpha Foods. “If you also had no idea you were eating vegan food when you ate Alpha foods plant-based products, you may be entitled to compensation.” Facebook. September 23, 2021. https://www.facebook.com/Alphafoods/photos/1303841983408110.

15 Vegan Friendly. “Extra fresh – Vegan Friendly – Make the Connection – UK.” Vegan Friendly. January 22, 2021. Video. https://youtu.be/IbrauP3AXVk.

16 Switch4Good. “Our Story.” Switch4Good. Accessed February 18, 2022. https://switch4good.org/our-story.

17 Ace Metrix. “What If We All Go Beyond.” Beyond Meat. Posted by Ace Metrix. November 11, 2020. Video. https://youtu.be/2mUKDyUCpco.

18 Heyen, Billy. “Super Bowl commercials 2021: How much does an ad cost for Super Bowl 55?” Sporting News (February 7, 2021): https://www.sportingnews.com/us/nfl/news/super-bowl-commercials-cost-2021/o496m61j4lkn19kxoygv9690a.

19 Carl’s Jr. “Beyond Famous Star® With Cheese.” Carl’s Jr. Restaurants LLC. Accessed November 17, 2021. https://www.carlsjr.com/menu/charbroiled-burgers/beyond-famous-star-with-cheese.

20 Fleming, Molly. “Greenpeace follows up ‘Rang-tan’ with campaign taking aim at the meat industry.” Marketing Week (October 22, 2020): https://www.marketingweek.com/greenpeace-rang-tan-campaign-meat-industry.

21 Killoran, Ellen. “‘SNL’ To Cut Commercial Breaks, Introduced Sponsored Content,” Forbes (April 25, 2016): https://www.forbes.com/sites/ellenkilloran/2016/04/25/snl-to-cut-commercial-breaks-introduce-sponsored-content.

22 Vegan Sisters. “Promote your vegan brand.” Vegan Sisters. Accessed November 16, 2021. https://www.vegansisters.org/promote-vegan-brand.

23 OK Tested. “Hardcore Non-Vegetarians Try To Identify The Real Meat Ft. Akshay, Aakansha & Tenzing | Ok Tested.” OK Tested. August 23, 2021. Video. https://youtu.be/K1sNf37J1JU.

24 vegconomist. “The Meatless Farm Launches M…. F…. Catchy £1.55 Million Advertising Campaign.” vegconomist (August 4, 2020): https://vegconomist.com/companies-and-portraits/the-meatless-farm-launches-m-f-catchy-1-55-million-advertising-campaign.

25 Meatless Farm. “Fancy winning 1 of 5 Meatless Farm Mega Bundles? ?⁠.” Instagram. August 20, 2020. https://www.instagram.com/p/CDgK4yZAVO5.

26 Lohmann, Jessica. “Marketing for the Animals: Activism on the Autobahn.” Ethical Brand Marketing (blog). December 2021. https://ethicalbrandmarketing.com/marketing-for-animals.

27 Lohmann, “Marketing for the Animals: Activism on the Autobahn.”

28 Lohmann, “Marketing for the Animals: Activism on the Autobahn.”

29 Pannell, David. “040 – How to get your business out there (by actually getting yourself out there!).” August 10, 2021. In Vegan Business Tribe Podcast. Podcast, MP3 audio, 3:52. https://veganbusinesstribe.com/040-how-to-get-your-business-out-there-by-actually-getting-yourself-out-there.

30 Lew, Min. “SMS Marketing Statistics 2022 For USA Businesses.” SMS Comparison (January 20, 2022): https://www.smscomparison.com/mass-text-messaging/2022-statistics.

31 Chappell, Bill. “‘Emotional But Rational’: Ikea Discontinues Its Long-Running Catalog.” NPR (December 7, 2020): https://www.npr.org/2020/12/07/943886033/emotional-but-rational-ikea-discontinues-its-long-running-catalog.

32 Vegan Supply. “HAPPY WORLD VEGAN DAY!?.” Instagram. October 31, 2021. https://www.instagram.com/p/CVt6V6MF9va.

33 Copper Branch. “My Copper Branch Rewards.” Foodtastic Inc. Accessed December 2, 2021. https://eatcopperbranch.com/rewards. (no longer active)

34 vegconomist. “Miomojo Wins PETA Vegan Fashion Award For Apple Leather Handbag.” vegconomist (December 6, 2021): https://vegconomist.com/fashion-design-and-beauty/miomojo-apple-leather-handbag.

35 Carlberg, Amy. “Toronto startup launches new zero sugar oat milk and it’s already in Costco.” blogTO (June 21, 2020): https://www.blogto.com/eat_drink/2020/06/toronto-zero-sugar-oat-milk-costco.

36 Ewing-Chow, Daphne. “Influencers Called On To Steer Public Discourse On The Impact Climate Impact of Animal Agriculture.” Forbes (August 29, 2021): https://www.forbes.com/sites/daphneewingchow/2021/08/29/influencers-called-on-to-steer-public-discourse-on-the-climate-impact-of-animal-agriculture.

37 Landex, 78.

38 Axworthy, Nicole. “Vegan Chicken Named Best Dish at Fried Chicken Festival.” VegNews (October 17, 2018): https://vegnews.com/2018/10/vegan-chicken-named-best-dish-at-fried-chicken-festival.

39 Grim, Ryan. “Vegan Chicken Ruled the Roost at the National Fried Chicken Festival.” Extra Crispy (October 12, 2018): https://www.myrecipes.com/extracrispy/vegan-chicken-atlas-monroe.

40 THIS. “WE CREATED A FAKE ITALIAN MEAT BRAND – THIS IS(n’t) ITALY.” THIS. December 1, 2021. Video. https://youtu.be/2yWjuecGM70.

41 Bowler, Hannah. “Meat-free brand This sponsors Quorn in Veganuary marketing stunt.” The Drum (December 14, 2021): https://www.thedrum.com/news/2021/12/14/meat-free-brand-sponsors-quorn-veganuary-marketing-stunt.

42 Abernethy, Laura. “Vegan fried bucket in completely edible takeaway packaging launches.” Metro (March 6, 2019): https://metro.co.uk/2019/03/06/vegan-fried-bucket-completely-edible-takeaway-packaging-launches-8833666.

43 Buxton, Amy. “Starbucks Ditches Vegan Milk Surcharge In All UK Stores After Switch4Good Spoof Campaign.” Green Queen (January 4, 2022): https://www.greenqueen.com.hk/starbucks-uk-drops-plant-milk-surcharge.

44 VEG Networking Canada. “VEG Networking YVR Meeting May 6, 2021.” VEG Networking Canada. May 6, 2021. Video.

45 THIS. “We Tricked 25 Food Critics into eating Vegan Plant-Based Bacon & Chicken.” THIS. July 10, 2019. Video. https://youtu.be/xLIolJ119fc.

46 Shapiro, Bee. “Alicia Silverstone’s Very Green Beauty Routine.” The New York Times (October 31, 2017): https://www.nytimes.com/2017/10/31/style/alicia-silverstone-beauty-routine.html.

47 Landex, 156–7.

48 Edelman, Diana. “I’m so grateful to the @beardfoundation and @jbfizabela for the opportunity to curate plant-based events at the James Beard House and online.” Instagram. March 31, 2021. https://www.instagram.com/p/CNDblmbJMA_.

49 Edelman, Diana. “I’m so honored to once again be a part of the @lifeisbeautiful culinary line-up and curating The Farm Stand.” Instagram. August 24, 2021. https://www.instagram.com/p/CS9Y5UZLPix.

50 SAPPHO New Paradigm. “GIVE BACK CAMPAIGN – ABOUT PURPOSE.” Sappho’s journal (blog). November 4, 2021. https://www.mysappho.com/blogs/sapphos-journal/give-back-campaign-red-lip-gloss-with-a-cause.

51 Miomojo. “This year everyone deserves a truly special gift.” Instagram. November 16, 2020. https://www.instagram.com/p/CHqiWTunf09; “This year, give a gift that gives.” Instagram. December 23, 2020. https://www.instagram.com/p/CJJfuS3CPrm.

52 Immaculate Vegan. “Orangutans are great apes, as opposed to monkeys, and are closely related to humans, having 97% of DNA in common.” Instagram. November 26, 2021. https://www.instagram.com/p/CWvvJ-jNYmw.

53 Learned, Andrea. “201: Climate Change: Tip of the Vegan Iceberg with Andrea Learned.” December 5, 2021. In Vegan Visibility Podcast, produced by Kathleen Gage. Podcast, MP3 audio, 14:30. https://veganvisibility.com/andrea-learned.

54 Learned, “201: Climate Change.”

55 Learned, “201: Climate Change.”

56 Deschamps, Tara. “Lush Cosmetics to deactivate Instagram, Facebook, TikTok and Snapchat accounts.” BNN Bloomberg (November 22, 2021): https://www.bnnbloomberg.ca/lush-cosmetics-to-deactivate-instagram-facebook-tiktok-and-snapchat-accounts-1.1685546.

57 VFC. “May today go down in history as the day we crown our first female Cluckwit.” Instagram. November 30, 2021. https://www.instagram.com/p/CW6TTwWKM7s.

58 VFC. “Cluckwit Myths.” VFC Foods Ltd. Accessed December 2, 2021. https://vfcfoods.com/myths.

59 Meta for Business. “Removing Certain Ad Targeting Options and Expanding Our Ad Controls.” Meta. Accessed March 16, 2022. https://www.facebook.com/business/news/removing-certain-ad-targeting-options-and-expanding-our-ad-controls.

60 Loken, Jamie N. “Hi all! This is for any vegan brand folks who use Facebook/Instagram ads with vegan audiences.” LinkedIn. January 2022. https://www.linkedin.com/feed/update/urn:li:activity:6890034694314967040.

61 Gage, Kathleen. “204: Top 3 Vegan Marketing Trends for 2022.” December 13, 2021. In Vegan Visibility Podcast, produced by Kathleen Gage. Podcast, MP3 audio, 8:47. http://veganvisibility.com/vegan-trends.

62 Hoggan, James. Do the Right Thing. Herndon: Capital Books, 2009, 14.

63 Landex, 148.

64 Bruce, Jordan. “The Liver: Why You Should Support This Organ.” Jordan Bruce (blog). July 23, 2017. https://jordanbruce.ca/blog-nutrition/the-liver-why-you-should-support-this-organ.

65 VFC. “WHY WE BANNED THE TERM ‘PLANT-BASED’.” VFC (blog). August 14, 2021. https://vfcfoods.com/en-us/why-we-banned-the-term-plant-based.

66 VFC. “THE IMPORTANCE OF GOOFING AROUND.” VFC (blog). July 29, 2021. https://vfcfoods.com/the-importance-of-goofing-around.

67 Mid-Day Squares. “DJ Khaled hold you down (Remake Valentines Video).” Mid-Day Squares. February 14, 2021. Video. https://youtu.be/t1v3CwkJK3M.

68 VEG Networking Canada, “VEG Networking YVR Meeting May 6, 2021.”

69 Mid-Day Squares. “Mid-Day Squares now available at Sprouts!!!” Mid-Day Squares. June 28, 2021. Video. https://youtu.be/a1fRITJaEO8.

70 Schechter, Dan. “Thug Kitchen Cookbook Trailer (explicit).” Bad Manners. September 25, 2014. Video. https://youtu.be/Ar7g_26QWu0.

71 New Roots. “New Roots: Inventing the Traditions of the Future.” New Roots Info. November 12, 2018. Video. https://youtu.be/HPhMotY56Ik.

72 Humane Society International. “Save Ralph.” Humane Society International. Accessed November 25, 2021. https://www.hsi.org/saveralphmovie.

73 Crann, Justin. “Sol’s founder goes on tour to build loyalty.” strategy (November 8, 2021): https://strategyonline.ca/2021/11/08/sols-founder-goes-on-tour-to-build-loyalty.

74 Sol Cuisine. “Mission Alberta | Sol Cuisine takes plant-based food to your door.” Sol Cuisine. October 13, 2021. Video. https://youtu.be/l-eZ1869rO0.

75 Crann, “Sol’s founder goes on tour to build loyalty.”

76 BUCK. “Hey Free Guy, get BUCK naked?” simply BUCK. October 5, 2021. Video. https://youtu.be/3BNxb_KbIeg.

77 Bad Manners. “YOUR FOOD PHOTOS ARE BAD.” Email newsletter dated December 4, 2021. Provided by Bad Manners.

78 Mid-Day Squares. “Crew Love Community Page.” Facebook. Accessed December 6, 2021. https://www.facebook.com/groups/1043173189780378.

79 Animal Justice. “#Voiceless4AnimalJustice 2021 Raises $36K for Animals.” Animal Justice (blog). November 10, 2021. https://animaljustice.ca/blog/voiceless4animaljustice-2021-raises-36k-for-animals.

80 Manavis, Sarah. “In case you’ve missed it: Not only is Sohla one of the only front facing Bon Appetit editors to denounce EIC Adam Rapoport doing brown face, apparently only white BA editors are paid for their video appearances.” Twitter. June 8, 2020. https://twitter.com/sarahmanavis/status/1270069650060083207.

81 Mridul, Anay. “Bon Appétit’s vegan host Chrissy Tracey: ‘Diversity can never be an overcorrection’.” The Vegan Review (December 28, 2020): https://theveganreview.com/bon-appetit-vegan-host-chrissy-tracey-diversity-never-overcorrection.

82 Ghoussoub, Michelle. “‘We’ve let our members down’: MEC promises to increase diversity in advertising.” CBC News (October 23, 2018): https://www.cbc.ca/news/canada/british-columbia/we-ve-let-our-members-down-mec-promises-to-increase-diversity-in-advertising-1.4874079.

83 Effective Vegan Advocacy. “Why Being Inclusive Helps Advance The Vegan Movement.” Plant Based News Academy (May 14, 2018): No replacement link available.

84 Kickstarter. “Will Travel For Vegan Food.” Kickstarter, PBC. Accessed November 29, 2021. https://www.kickstarter.com/projects/wtfveganfood/will-travel-for-vegan-food.

85 Landex, 37, 41.

86 MeeT. “MeeT.” MeeT Restaurant Group. Accessed January 3, 2022. https://eatmeet.ca.

87 Remeant. “Remeant – Innovative Textile.” REMEANT Converted Textile. February 21, 2020. Video. https://youtu.be/SloWvUM7LJA.

88 Associated Press. “Golden Globes to serve meatless, plant-based meal at 2020 awards ceremony.” USA Today (January 2, 2020): https://www.usatoday.com/story/entertainment/movies/2020/01/02/golden-globes-2020-plant-based-meal-served-awards-ceremony/2794847001.

89 Inkster, Karina. “The Panel: 6 vegan fitness and nutrition professionals discuss plant-based strength training myths.” Karina Inkster. March 22, 2021. Video. https://youtu.be/MxpGb9ir6Y4.

90 Vegan Visibility. “Vegan Visibility.” Kathleen Gage. Accessed November 23, 2021. http://veganvisibility.com/summit.

91 Landex, 114.

92 Landex, 111.

93 Vegan Food & Living. “British cosmetics brand MUA’s entire collection is going 100% vegan.” Vegan Food & Living (September 11, 2019): https://www.veganfoodandliving.com/news/british-cosmetics-brand-muas-entire-collection-is-going-100-vegan.

94 Starostinetskaya, Anna. “Why TCHO Is About to Become a Vegan Company.” VegNews (December 7, 2021): https://vegnews.com/2021/12/tcho-vegan-chocolate-company.

95 The Body Shop. “The Body Shop Announces Commitment to be 100% Vegan Certified by 2023 and rolls out its refill scheme.” The Body Shop Press Release dated June 2, 2021. Provided by Alexandra Da Silva.

96 The Body Shop. “Vegan and Vegetarian Beauty.” The Body Shop International Limited. Accessed October 26, 2021. https://www.thebodyshop.com/en-gb/about-us/brand-values/vegetarian-and-vegan/a/a00014.

97 The Body Shop Press Release.

98 Gumuchian, Marie-louise. “ELLE magazine bans fur in all its titles to support animal welfare.” Reuters (December 3, 2021): https://www.reuters.com/business/sustainable-business/elle-magazine-bans-fur-all-its-titles-support-animal-welfare-2021-12-02.