Where to buy


Book images and news releases

View book images here.

View the World Vegan Day 2022 news release (GoogleDoc)
View the September 2022 news release (GoogleDoc)


Book Information

Book one-liners

  • Vegan Marketing Success Stories is the first book to highlight the marketing tactics of vegan businesses around the world.
  • The vegan industry is on the rise, and Vegan Marketing Success Stories is equal parts inspirational, cautionary tale, and the practical manual you’ll need to succeed today.


Book summary

The vegan marketing bible you’ve been waiting for.

Billions of dollars are being invested into the vegan and plant-based industries, but who’s going to come out on top? Marketing touches almost every aspect of business: messaging, distribution, customer service, sales, and public perception. How do you know what marketing strategies or tactics work? What media or social media outlets are important, and when? And how much should you budget?

Using case studies and examples from today’s vegan industry leaders, this vegan marketing book will teach you:

  • Marketing secrets of vegan and plant-based businesses around the world
  • How on- and off-line tactics contribute to a cohesive strategy
  • Topical issues that few marketing books are talking about

From reviewing the basics to defining the marketing terms you’ve seen but perhaps haven’t implemented, Vegan Marketing Success Stories covers your bases in marketing vegan businesses—all without requiring a million-dollar marketing budget. Learn what vegan brands did to weather the pandemic, and some that transitioned to become vegan. The vegan industry is on the rise, and Vegan Marketing Success Stories is equal parts inspirational, cautionary tale, and the practical manual you’ll need to succeed today.



“In depth, engaging, and immediately applicable, Vegan Marketing Success Stories will be a boon to your business, whether you’re a startup or already making waves.” —Victoria Moran, Chief Compassion Officer, Main Street Vegan Academy

“At a time when vegan businesses and technological advances are creating a multi-billion dollar industry, it’s vital we have reliable resources like Sandra’s book. This is the perfect collection of marketing best practices for entrepreneurs pursuing their dreams and a better world.”
Erik Amundson, Co-Founder, Vevolution

Visit this page for more endorsements.


The book is published by Sandra Nomoto Enterprises. It is printed on vegan ink and distributed by Lulu.

Editor: Carole Audet
Cover designer: Jomaira Lopes
Interior print & ebook design + index: Sandra Nomoto
Narrator: Mahalia A. Tibbs

View the trailer below. Vegan Marketing Success Stories won a Vegan Choice Award in 2023.

Author Information

Sandra Nomoto author photo
Sandra Nomoto headshot (square)
Sandra Nomoto headshot (landscape)

Photographer credit Tosha Lobsinger. Please do not edit photos.

Sandra Nomoto author biography: While earning her degree in English Literature, Sandra Nomoto published poetry in literary journals and film reviews online. At twenty-five, she founded Conscious Public Relations Inc., an award-winning virtual agency that certified as a B Corporation. After a decade in business, she authored and self-published The Only Public Relations Guide You’ll Ever Need in 2019. Living vegan since 2018, Nomoto is now a content writer and editor for vegan businesses who also helps vegan and spiritual non-fiction authors. She aspires to eat vegan food around the world and blog about it, and lives in East Vancouver, Canada with her husband.

View Sandra Nomoto’s long biography here.


Potential interview topics

  • Topics around marketing a business and/or the nuances around marketing a vegan business or product
  • What opportunities publishing Vegan Marketing Success Stories has brought
  • What vegan founders, entrepreneurs, and marketers will learn from the book: all the possible marketing tactics mentioned that contribute to a cohesive marketing strategy
  • The individual marketing stories of the contributors in the book, who are in various industries: Non-profit, food & beverage, ecommerce and retail, travel and hospitality, fashion, beauty and personal care products, fitness, nutrition, wellness, personal and professional services, events, influencers, and marketing/creative agencies or services. I can also introduce them to you as potential guests or appear along with them.
  • The process of self-publishing a book
  • The vegan scene in Vancouver, British Columbia, Canada
  • How I conceived and self-published Vegan Marketing Success Stories, a completely vegan book (ink and all team members involved)
  • Running my marketing and author service business
  • My personal vegan journey (from 2007 to eating fully vegan in 2018)
  • My previous background running a public relations agency from 2008 to 2018 and first book, The Only Public Relations Guide You’ll Ever Need (info here)
  • My experience in the social impact/sustainable business world, and what these communities aren’t talking about
  • Being a woman of colour in business or growing up as a Filipina Canadian


Social media accounts
Instagram @sandranomoto
X @sandranomoto


Past media interviews

Watch my talk, “Everyone’s a Marketer,” presented at Planted Expo Vancouver in June 2024.

Please contact me for a PDF, EPUB, paperback or audio (UK only) copy and/or to request an interview.

Download Chapter 1 of Vegan Marketing Success Stories to learn the 6 basics ALL vegan businesses need to implement before they start marketing!

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