According to The Vegan Society, veganism is “a philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of animals, humans and the environment. In dietary terms, it denotes the practice of dispensing with all products derived wholly or partly from animals.”

A vegan is someone who ascribes to this lifestyle and philosophy.

Working with companies that align with my values of social and environmental impact is not new to me; I’ve done this actively since 2012.

After learning yoga and meditation, reading self-help books, and going to motivational speaker events, I became more serious about self-development. Over five years, I spent over $11,000 on various programs, none of which compared to becoming vegan and living an ethical, eco-friendly lifestyle.

Since working with vegan companies in 2020, I know who I attract and work best with. While authors do not need to be vegan, it’s become clear that specializing in working with vegan leaders (whether company founders, CEOs, COOs, CMOs, activists, and/or solopreneurs) on administration, content, or public relations is a way we can both have the most impact in the world.

For most of my career, I’ve felt underutilized. I realized that it’s because I haven’t been working with people who match my energy and skill set. Today, I’m at a point where I can use my skills and talents for the highest good by amplifying leaders who have already attained the same personal and ethical goals I have. 

I’ll use the same process I went through to help you build your content strategy, publish a book (or multiple books!), and speak at events to amplify your personal brand. When I published my second book, I got the “you’re everywhere” feedback from vegans—I’ll do that for you. If these are your goals, I want to be your “number one” so that you become a #1 in your audience’s eyes.

I am not opposed to working with vegan leaders outside North America, so long as you don’t mind the time difference and can pay in US currency.

If you do not identify as vegan yet but are on the path and want to get there faster so we can work together, contact me and I can introduce you to amazing vegan coaches and/or nutritionists who can help you push past your limitations.

If your business causes harm to people, animals, or the environment, please find someone else to work with.

If you need help with content, we may start with a complimentary discovery call. Then I’ll put together an agreement before I start the work. No fancy onboarding process with a dozen technical steps over here!

Here is a link to my evolving portfolio.

For single projects:

• I’ll give you an estimate for the work. Tell me your budget to ensure I can work within that.
• A project brief is much appreciated if you need help with content. It’s not impossible to start the work without one, but if my first draft is way off than what you wanted, there may be more revision rounds. That will add time and cost.
• Once you’re happy with the final product, I’ll send my invoice over. I expect payment within the week. If you’re known to pay late, please find someone else to work with.

For ongoing services:

• The minimum time period for written content services is three months for me to get a good understanding of your brand voice, message, and style.
• We can arrange a consulting agreement on a monthly retainer.

I currently don’t use AI to do tasks or write content for clients. As AI relies on whatever information is supplied or available on the internet, there’s still a lot of room for errors. If you’re not leading the content strategy for social media or blogs, I may use AI to generate ideas and an outline, but NEVER to replace you.

I’m a big fan of the original brand voice method of voice recording and transcribing, for which I use AI. You are also free to use AI and send me drafts of your content to edit so that the result reflects YOUR brand voice.

I am an introvert. My personality is more cool than warm. I like clear communication. I dislike people from the global majority who talk too much. Small talk is great for the first few minutes of our meetings, but after that, I like to get to the point.

I stay quiet so I can listen. A lot. I have an unintentional resting bitch face (RBF), which means I listen intently to what you say. This is especially important if I’m writing in your voice—it translates into well-written copy.

I’ve been called “mysterious” and “really quiet” for someone who is in communications. My words—and editing skills—are my secret weapons. 

People forget me, but I don’t forget anyone. I’m the small Asian woman who might stay quiet in a boardroom, but I listen to everything and respond when I need to. In the past, I’ve run a film festival with a team of a dozen people, so I’ve led groups when needed.

I’m down to earth and realistic, but I also believe in aliens and that the Divine is everything and everywhere. Everything I do in my life, including my business, is for the greater good of all living beings. I wouldn’t call myself an Intuitive, but when I write or edit for clients, I feel like I get “intuitive downloads” so if you’re into the woo, we’ll get along just fine!

Teaching and helping others to find solutions and progress is in my Human Design profile. After 20 years of professional work, I know that I work 3–5 times faster than most people without compromising quality.

If you run a vegan business in the Lower Mainland of BC, I’m probably already familiar with it. 

Learn more on my About page and check out my interviews and talks on my YouTube channel.

Lack of emotional intelligence is a deal breaker and may cause a termination of services.

Non-profit organizations may qualify for discounts; please mention that when you contact me.

We have to lift people of colour and work towards racial equity. That includes paying me what I’m worth.

My list of over 450 vegan-friendly media, podcasts, and content creators is a document I’m always updating. You can get the latest version if you purchase my Be Your Own PR Star in 90 Days online course or hire me for a service. You must identify as vegan and you will need to request the list from me.

I am the ad manager for 128 vegan Facebook groups globally, founded in 2013 by Louis Capet XXVI. Click here for instructions on how to advertise.

Yes! I do a few content collaborations each year with vegan and sustainable companies. Rates vary between social & YouTube only vs. social + blog. Contact me for my rates/social following or even if you do not have a budget; I may do social posts in exchange for complimentary products.

See past collaborations:

• Beautycounter
• Muse by Lauralye
• Batavia
• Coconut Matter
• Net Zero Co.
• BAM Bamboo Clothing
• Gardens of the Sun
• Vegamour