CUTTING THE CRAP OUT OF COMMUNICATIONS
Ever wish you could share everything you need to in fewer words and in less time?
I work with cruelty-free business owners and marketers who know:
- Exactly the story they need to tell, and
- They can say it in less words and time.
The key to company growth is sales, and sales depends on good marketing. Today, there’s WAY too much crap out there. Social posts as long as PhD theses, unannounced one-hour live videos, endless contest loops, and pointing at typed-out words instead of just saying them.
It’s a lot of BS to scroll through, and it’s mostly unnecessary.
I help cruelty-free businesses hone in on their superpowers so they can get their messages out more effectively, grow their companies, and prevent and solve our world’s most pressing challenges. ‘Cause that’s what we’re doing all this for, isn’t it?
Choose from the following packages below and contact me with your needs today, or read on for answers to frequently asked questions.
I charge for my time to write and revise, or edit what you’ve already created.
CONTENT CAN INCLUDE:
- Website copy
- Landing pages (sales pages)
- Blog posts
- Emails: Newsletters, autoresponder series, etc.
- White papers, ebooks, or other lead magnets
- Product descriptions
- Package labels
- Transcription of interviews or talks into social media/blog posts
- Video or podcast scripts
- Award or grant applications
- Physical thank-you notes
Written copy and 2 rounds of revisions for a standard 5-page website. Copy for secondary pages will incur an additional fee.
I eliminate errors and distill your messages to make them more potent and effective before they’re published.
- One-hour monthly virtual consulting meeting
- Editing of blog posts (up to 8/month)
- Editing of newsletters or emails (up to 5/month)
- Editing of social media posts on Facebook, Instagram, and LinkedIn (up to 60 posts/month)
- Editing of any other marketing materials, advertisements, documents, or up to an hour of video footage
- Free e-book copy of The Only Public Relations Guide You’ll Ever Need
Using information or media supplied by you, I write all the content you need for the following month. Services do not include photo sourcing, publishing on platforms, or ads.
- One-hour monthly virtual meeting
- Two blogs monthly
- Two newsletters or emails monthly
- Written descriptions for 5 Facebook, Twitter, Instagram, YouTube & LinkedIn posts per week (up to 100 posts)
- Editing of up to 2 hours of video footage
- Two additional editing hours of marketing copy or other documents
- Revisions to the above
- Unlimited e-mail support
- Free e-book copy of The Only Public Relations Guide You’ll Ever Need
I’ve been reading and writing since the age of three (which is over 35 years). After graduating with a degree in English Literature and Film Studies in 2005, I started my career in public relations (PR). From 2008 to 2018, I ran an award-winning virtual public relations agency, Conscious PR, in Vancouver. In 2012, I committed to working only with businesses that had a positive social or environmental impact. I certified my company twice as a B Corp, and was a member of 1% For the Planet and LOCO BC. So I’m all about Corporate Responsibility & purpose-driven work.
I’ve also published poetry in literary journals, and have been writing and publishing blogs since 2006, many of which are on this website. I published my first book in 2019, and am a millennial woman of colour, if you’re looking to diversify your suppliers.
My personal journey to eliminating animal products from my diet and living more sustainably began in 2008. Now that I live a vegan lifestyle, I’m always looking for ways to live even more cruelty-free and zero waste.
My 2021 strategy:
Right now, we’re in a world of clutter. Too many long posts. Too many stupid-looking 15-second videos.
I don’t believe in copying and pasting from templates, or learning 1001 new copywriting tricks. To me, the key to good marketing is knowing who you are and what you do that no one else does, and zagging when everyone else is zigging.
This year, my strategy for content is getting to the point. Faster, without fancy words.
I’ve spent most of my professional career telling other people’s stories, and I’m just getting started.
I can’t wait to find out what your superpowers are and help you share that with the world, easily and effortlessly.
WHAT’S YOUR PROCESS LIKE?
Here is a link to my evolving portfolio, so you can see the projects I’ve worked on and what my writing/editing style is like before you choose to hire me.
If you’re hiring me for a package or website copy, I’ll put together an agreement before the work starts. Our first meeting’s going to be the most important one, so come with ALL of your ideas and your backstory for this.
For smaller or one-time projects:
- I’ll give you an estimate for the work; it’s good to tell me if you’ve got a budget to ensure I can work within that.
- A project brief is much appreciated. It’s not impossible to start the work without one, but if my first draft is way off than what you wanted, there may be over one or two revision rounds, and that’s going to add time and cost.
- Once you’re happy with the final product, I’ll send my invoice over, and I expect payment within the week.
If you’re known to pay late, please find someone else to work with.
DO WE NEED TO MEET?
No. Meetings aren’t necessary unless you’re hiring me for a package. In those cases, we’ll meet virtually on Zoom. I’ll send all written drafts to you to review online.
If you live in the Vancouver, BC area, we can meet in person if it’s necessary for the work.
I live and work on the traditional unceded territories of the xʷməθkʷəy̓əm (Musqueam), sḵwx̱wú7mesh (Squamish) and səlil̓wətaʔɬ/Selilwitulh (Tsleil-Waututh) First Nations.
WHAT DO YOU MEAN BY “CRUELTY-FREE”?
If your business contributes to the harm of people, animals, or the environment, please find someone else to work with. I will not work with companies that take part in unfair labour practices related to wages, work hours, or working conditions, are discriminatory toward people of a certain race, gender, religious belief or other facet, or whose products contain ingredients known to be harmful to the health of living beings or the environment.
My goal is to have a 100% vegan client roster.
WILL WE GET ALONG?
Here’s the lens through which I see the world: Cis-gender woman of colour; child of immigrant Filipino parents with Spanish (colonizer) blood; middle child; second generation Canadian settler; aunt; wife; vegan; eco-socially-minded solopreneur; aspiring world traveller and spiritual cosmonaut; lover of good food, film, public art and nonfiction over fiction; writer to the core.
I’m an introvert. I like clear communication. Small talk is great for the first few minutes of our meetings, but after that, I like to get to the point. I stay quiet so I can listen. A lot. This is especially important if I’m writing in your voice.
My personality is more cool than warm. I have an unintentional resting bitch face (RBF), which means I’m listening very intently to what you’re saying. That’s going to translate into well-written copy.
I’ve been called “mysterious” and “really quiet” for someone who is in communications, but my words—and editing skills—are my weapons.
I’m down to earth and realistic, but I also believe in aliens and that the Divine is everything and everywhere. Everything I do in my life, including my business, is for the greater good of all living beings. I wouldn’t call myself an Intuitive, but when I write or edit for clients, I do feel like I get “intuitive downloads” so if you’re into the woo, we’ll get along just fine!
You can check out my YouTube channel for videos of me speaking.
Lack of emotional intelligence is a deal breaker and may result in contract termination.
CAN YOU GIVE ME A DISCOUNT?
No. We have to lift people of colour and work towards racial equity, and that includes paying me what I’m worth.
Non-profit organizations may qualify for discounts; please mention that when you contact me.
CAN YOU POST ON MY SOCIAL MEDIA NETWORKS?
I won’t post for you, but I’ll write descriptions for your social media posts if you select the Content Capsule package above, or I’ll correct mistakes in your posts if you select the Cut the Crap package above.
The best thing about my offerings is that YOU get the credit for the work. People never need to know that I’m your secret weapon (unless you tell them, of course).
Done properly, social media is like running a 24/7 online show. YOU should always speak to your customers or clients in your own voice. In my opinion, if you outsource Instagram/Facebook Stories, IG Reels, TikTok, or YouTube, it’s VERY obvious your company is not producing your content. The more transparent you can be, the better.
CAN YOU DO MEDIA OUTREACH FOR MY BUSINESS?
“I came across a post from Sandra offering her services, and so I reached out to her to see if we would be the right fit for one another. Let me tell you, it ended up being more than just the right fit! I am passionate about what I do, but I have never been good at putting it into words. All it took with Sandra was a quick Zoom call, and she pulled all of the information she needed out of me to create a wonderful piece that couldn’t have been more perfect. I have already used it several times on different platforms to connect with my customers and feel that it’s resonated on all of them. Thanks so much for helping me put my thoughts onto paper, Sandra! Can’t wait for our future work together. :)”
—Venessa Stonehouse, Feed Me Fit
“I regularly subcontract Sandra for my Marketing Agency as a Copywriter on our client projects. It is extremely important for us to rely on experts who can not only provide the service they are subcontracted for, but also provide exemplary professionalism and the highest quality of work. Sandra provides this and makes it easy for us at the same time. She’s self-regulating, does what she says she will, and promptly and professionally provides work that is professional, accurate and makes our clients very happy. Copywriting can be a very subjective and difficult service to provide as many clients don’t know what to expect or don’t like the ‘style’–Sandra knows both what is needed in her work as well as what is needed for positive and effective client relationships. I highly recommend Sandra for any written support you may need.”
—Kaare Long, a Cue Creative Marketing and Consulting Inc.
“I had a really positive experience working with Sandra on the copy for my website. She was able to take a topic people often find complex (neuroscience and quantum physics) and create content that was clear and spoke to my audience. She maintained my voice and message throughout the copy. My experience in working with her has always been very professional, timely and open.”
—Dr. Sukhi Muker, Award-winning doctor, global speaker, bestselling author
“I hired Sandra to write researched blogs for our company to save my partner and I time. I’d read her writing online and it was succinct, easy to read, and grammatically perfect. My partner and I love her work; she takes our notes and fills the rest in with substance, keeping within our expectations and helping us out with keywords and internal links. She goes the extra mile by publishing the posts on our site, sourcing photos, and making sure they look consistent with the rest of our content. Thank you, Sandra!”
—Casey Miller, Six and a Half Consulting
“I worked with Sandra to create and edit our site copy for the new Financial Therapy Association re-brand and website. Due to the multiple audiences and disciplines that visit the site, getting the right tone was essential, not to mention tricky. I was delighted with Sandra’s work in massaging some of the existing awkward and impenetrable wording to make it readable, without losing the meaning of the content. I found her very receptive to feedback, and a wonderful collaborator. The entire board was most pleased with the results, and I personally have plans to work with her again.”
—Natasha Knox, Financial Therapy Association
“I worked with Sandra at the end of 2019 when I started working on my webpage. She is a wizard at what she does, taking our conversation and translating it into web content. Sandra is responsive, quick and amazing at what she does. I would highly recommend Sandra, the Content Doctor, to anyone else looking for someone to help them with webpages. If you don’t know where to start, are starting, have writer’s block, just don’t have time, or need a revamp, Sandra is your girl. She was there for me at all those stages and she can be there for you too!”
—Jamie Seah, Lokahi Consulting Ltd.
“Sandra is fabulous…she helped me get the words out so I can use my knowledge as a platform to help educate others. She speaks my language and I’m thrilled to have found her after several attempts with other writers. She’s easy to work with and communicates well. I will use her again for sure.”
—Shauna Magrath, Beauty Ink Gallery
“You are amazing! I am so thrilled with all the copy you did for me and the amazing creative work you did so fast and with amazing suggestions and edits.💕Super impressed with you – I would recommend you to everyone – you are an amazing, intuitive, fast, meticulous, and beautiful copywriter! Pleasure working with you.”
—Yuko Turnbull, Spiritual Hair Professional, Personal Coach, and Natural Product Creator
“Sandra did copywriting for my new business website. She was very responsive to my needs and provided awesome results. In addition, she was friendly and proactive to work with. It’s a pleasure to work with someone who takes an active interest in what your business does, who your audience is, and is capable of translating that information into eye-grabbing words. Thank you Sandra!”
—Yun Jae Lee, The Ideashaper
If you have a cruelty-free product or service you’d like me to test and review on my blog and/or post on my social media networks (Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn), please contact me. Rates vary between blog vs. social only posts.