I CUT THE CRAP OUT OF COMMUNICATIONS FOR CRUELTY-FREE BUSINESSES.
Wish you could share everything you need to in fewer words and in less time?
I work with cruelty-free business owners and marketers who:
- Know exactly the story they need to tell, but
- Want to be effective with their messages.
The key to company growth is sales, and sales depends on good marketing. Today, there’s WAY too much crap out there. Social posts as long as PhD theses, unannounced one-hour live videos, endless contest loops, and pointing at typed-out words instead of just saying them.
It’s a lot of BS to scroll through, and it’s mostly unnecessary.
I help cruelty-free businesses hone in on their superpowers so they can get their messages out more effectively, grow their companies, and prevent and solve our world’s most pressing challenges. That’s what we’re doing all this for, isn’t it?
Choose from the following packages below and contact me with your needs today, or read on for answers to frequently asked questions.
Written copy and 2 rounds of revisions for a standard 5-page website. Copy for secondary pages will incur an additional fee.
I eliminate errors and distill your messages to make them more potent and effective before they’re published.
- One-hour monthly virtual consulting meeting
- Editing of blog posts (up to 8/month)
- Editing of newsletters or emails (up to 5/month)
- Editing of social media posts on Facebook, Instagram, and LinkedIn (up to 60 posts/month)
- Editing of any other marketing materials, advertisements, documents, or up to an hour of video footage
- Free ebook copy of The Only Public Relations Guide You’ll Ever Need
Using information or media supplied by you, I write and revise all the content you need for the following month. Services do not include photo sourcing, publishing on platforms, or ads.
- One-hour monthly virtual consulting meeting
- Two blogs monthly
- Two newsletters or emails monthly
- Written descriptions for 5 Facebook, Twitter, Instagram, YouTube & LinkedIn posts per week (up to 100 posts)
- Editing of up to 1 hour of video footage
- Two additional hours writing/editing marketing copy or other documents
- Unlimited e-mail support
- Free ebook copy of The Only Public Relations Guide You’ll Ever Need
Other services may include biographies, whitepapers, ebooks, lead magnets, package labels, interview/talk transcription, video/podcast scripts, award/grant applications, and physical thank-you notes.
Contact me if you’d like to create a custom monthly package, or request individual services under any of these packages. Please note that package clients take higher priority over one-off or short-term projects.
I’ve been reading and writing since the age of three (which is close to four decades). After graduating with a degree in English Literature and Film Studies in 2005, I started my career in public relations (PR). From 2008 to 2018, I ran an award-winning virtual public relations agency, Conscious PR, in Vancouver. In 2012, I committed to working only with businesses that had a positive social or environmental impact. I certified my company twice as a B Corp, and was a member of 1% For the Planet, so I’m all about Corporate Responsibility & purpose-driven work.
I’ve also published poetry in literary journals and have been writing and publishing blogs since 2006, many of which are on this website. I published my first book in 2019 and my next book will be published in fall 2022.
I’m a millennial woman of colour, if you want to hire diverse suppliers.
My personal journey to eliminating animal products from my diet and living more sustainably began in 2008. Now that I live a vegan lifestyle, I’m always looking for ways to live even more cruelty-free and zero waste.
If you’re looking to network and get in front of more vegans, I can use my vegan network connections to help you.
My 2022 content strategy:
The journey to learning how content marketing works is never-ending and requires constant pivoting. I don’t believe in copying and pasting from templates, or learning 1001 new copywriting tricks. To me, the key to good marketing is knowing who you are and what you do that no one else does, and zagging when everyone else is zigging.
In 2022, my strategy is to help clients maximize the great things they’re already doing. Maybe it’s increasing your content frequency for more touchpoints with your audience. For others, it could be posting the same amount, but changing what you say in descriptions or how you say it to resonate more.
No matter what, I believe you don’t need to say any more than a few words to create impact with your message. Longer isn’t always better.
I can’t wait to find out what your superpowers are and help you share that with the world, easily and effortlessly.
WHAT’S YOUR PROCESS LIKE?
Here is a link to my evolving portfolio, so you can see the projects I’ve worked on and what my writing/editing style is like before you choose to hire me.
If you’re hiring me for a package or website copy, I’ll put together an agreement before the work starts. Our first meeting will be the most important one, so come with ALL of your ideas and your backstory for this.
For smaller or one-time projects:
- I’ll give you an estimate for the work; it’s good to tell me if you’ve got a budget to ensure I can work within that.
- A project brief is much appreciated. It’s not impossible to start the work without one, but if my first draft is way off than what you wanted, there may be over one or two revision rounds, and that may add time and cost.
- Once you’re happy with the final product, I’ll send my invoice over, and I expect payment within the week.
If you’re known to pay late, please find someone else to work with.
DO WE NEED TO MEET?
No. Meetings aren’t necessary unless you hire me for a package. In those cases, we’ll meet virtually on Zoom. I’ll send all written drafts to you to review online.
If you live in the Vancouver, BC area, we can meet in person if it’s necessary for the work.
I live and work on the traditional unceded territories of the xʷməθkʷəy̓əm (Musqueam), sḵwx̱wú7mesh (Squamish) and səlil̓wətaʔɬ/Selilwitulh (Tsleil-Waututh) First Nations.
WHAT DO YOU MEAN BY “CRUELTY-FREE”?
If your business contributes to the harm of people, animals, or the environment, please find someone else to work with. I will not work with companies involved in unfair labour practices related to wages, work hours, or working conditions, are discriminatory toward people of a certain race, gender, religious belief or other facet, or whose products have been tested on animals or contain ingredients known to be harmful to the health of living beings or the environment.
As of 2022, I only work with vegan businesses as clients. Staff of these companies do not need to be living vegan themselves.
WILL WE GET ALONG?
Here’s the lens through which I see the world: Cis-gender woman of colour; child of immigrant Filipino parents with Spanish (colonizer) blood; middle child; second generation Canadian settler; aunt; wife; vegan; eco-socially-minded solopreneur; aspiring world traveller and spiritual cosmonaut; lover of good food, film, public art and nonfiction over fiction; writer to the core.
My personality is more cool than warm. I’m an introvert. I like clear communication, and I dislike men who talk too much. Small talk is great for the first few minutes of our meetings, but after that, I like to get to the point. I stay quiet so I can listen. A lot. I have an unintentional resting bitch face (RBF), which means I’m listening very intently to what you’re saying. This is especially important if I’m writing in your voice—it translates into well-written copy.
I’ve been called “mysterious” and “really quiet” for someone who is in communications, but my words—and editing skills—are my weapons. If you run a vegan business in the Lower Mainland of BC, I probably already know you or your business. People tend to forget me, but I don’t forget anyone. I’m the small Asian woman who might stay quiet in a boardroom, but I listen to everything and respond when I need to. In the past, I’ve run a film festival with a team of a dozen people, so I’ve led groups when needed.
I’m down to earth and realistic, but I also believe in aliens and that the Divine is everything and everywhere. Everything I do in my life, including my business, is for the greater good of all living beings. I wouldn’t call myself an Intuitive, but when I write or edit for clients, I do feel like I get “intuitive downloads” so if you’re into the woo, we’ll get along just fine!
You can check out my YouTube channel for videos of me speaking.
Lack of emotional intelligence is a deal breaker and may result in contract termination.
CAN YOU GIVE ME A DISCOUNT?
No. We have to lift people of colour and work towards racial equity, and that includes paying me what I’m worth.
Non-profit organizations may qualify for discounts; please mention that when you contact me.
CAN YOU POST ON MY SOCIAL MEDIA NETWORKS?
I won’t post for you, but I’ll write descriptions for your social media posts if you select the Content Capsule package above, or I’ll correct mistakes in your posts if you select the Cut the Crap package above.
The best thing about my work is that YOU get the credit for the work. People never need to know that I’m your secret weapon, unless you tell them.
Done properly, social media is like running a 24/7 online show. YOU should always speak to your customers or clients in your own voice. In my opinion, if you outsource Instagram/Facebook Stories, IG Reels, TikTok, or YouTube, it’s VERY obvious your company is not producing your content. The more transparent you can be, the better.
CAN YOU DO MEDIA OUTREACH FOR MY BUSINESS?
No, but you can learn all about that process in my book, The Only Public Relations Guide You’ll Ever Need, or take my PR course. I’m also a freelance writer, so you can contact me to pitch me a story related to your cruelty-free business, and if it gets published by a media outlet, it’s a win win for both of us!
“Sandra is an absolutely brilliant writer who has been doing blogs for us for many months now. Her rates reflect the quality of her work and we have never had to ask for changes. The research she conducts shows real depth in order to bring out the message we look for in our content. The work is always completed well ahead of the agreed deadlines, which is a rare trait in the content world. We cannot recommend Sandra enough and hope to use her for the years ahead!”
—Hartej Kahai, Your Vegan Marketer
“Sandra is a copywriter that gets Natural Health! I have had the pleasure of working with Sandra on several copywriting projects with our brands and I can confidently say she is an excellent storyteller and was able to deliver quality content for our accounts on a timely manner. Sandra is also very easy to correspond with and is open to feedback and revision requests! I highly recommend working with her.”
—Par Vajihollahi, TallGrass Natural Health
“Definitely, a competent and soulful writer. Sandra Nomoto pays incredible, efficient, attention to detail. We love working with her at Grow Tech Labs.”
—Barinder Rasode, Grow Tech Labs
“Sandra is a highly skilled, multi-talented, values-driven professional who has provided invaluable assistance in communications and diverse strategic and operational projects that I lead. She is thoughtful, efficient and mature and works equally well independently or as a team player.”
—Madeleine Shaw, Co-Founder & Director of Partnerships and Impact, Aisle; Founder and Chief Community Officer, Nestworks; Author, The Greater Good
“I loved working with Sandra. Always quick to provide copy that was on brand, followed the brief (as well as being awesome at riffing when we had less than a detailed brief) and super organized. I would recommend working with her wholeheartedly!”
—Zoe Currelly, Boosh Food
“I had a really positive experience working with Sandra on the copy for my website. She was able to take a topic people often find complex (neuroscience and quantum physics) and create content that was clear and spoke to my audience. She maintained my voice and message throughout the copy. My experience in working with her has always been very professional, timely and open.”
—Dr. Sukhi Muker, Award-winning doctor, global speaker, bestselling author
“I came across a post from Sandra offering her services, and so I reached out to her to see if we would be the right fit for one another. Let me tell you, it ended up being more than just the right fit! I am passionate about what I do, but I have never been good at putting it into words. All it took with Sandra was a quick Zoom call, and she pulled all of the information she needed out of me to create a wonderful piece that couldn’t have been more perfect. I have already used it several times on different platforms to connect with my customers and feel that it’s resonated on all of them. Thanks so much for helping me put my thoughts onto paper, Sandra! Can’t wait for our future work together. :)”
—Venessa Stonehouse, Mindful FÜD
“Sandra recently assisted me with the copy for my website and she was wonderful to work with! She was super responsive, professional, and knew exactly what I needed. I will definitely be reaching out to her again for more help.”
—Crystal Bonnet, Crystal Dawn Culinary
“I’ve known Sandra since elementary school and growing up, she was always the top of the class. I’m not surprised that she is now an editor because she is highly intelligent and great at it! I had the pleasure of using Sandra to edit my business Affirmation Card deck. She was very professional, highly responsive with a quick turnaround, and improved my written content. Without a doubt, I’ll be using Sandra again for my future projects because I trust that she will edit my content and make it the best prior to publishing. I highly recommend using Sandra for all your content editing because she will always put your best interest first and ensure that everything is perfect before you publish anything!”
—Abegail Woods, Gensperity
“I worked with Sandra to create and edit our site copy for the new Financial Therapy Association re-brand and website. Due to the multiple audiences and disciplines that visit the site, getting the right tone was essential, not to mention tricky. I was delighted with Sandra’s work in massaging some of the existing awkward and impenetrable wording to make it readable, without losing the meaning of the content. I found her very receptive to feedback, and a wonderful collaborator. The entire board was most pleased with the results, and I personally have plans to work with her again.”
—Natasha Knox, Financial Therapy Association
“Sandra was an obvious choice when I needed an editor for my ebook that I recently launched called The Ultimate Intuition Guidebook – A manual to gaining clarity for creative visionaries, empaths, and aspiring entrepreneurs. She helped me come up with the most attention grabbing title and the interest it has generated has been an overwhelming success. Sandra’s work was timely and efficient and affordable. Her suggestions and edits were effective to get my message across in a clear and easy way. It was important to me to showcase my ebook in the most professional manner, yet also authentically represent my voice. Working with Sandra was a great pleasure, and I am really proud of the work we did. I highly recommend working with her!”
—April Bellia, Intuitive Life Purpose Coach
“Sandra is fabulous…she helped me get the words out so I can use my knowledge as a platform to help educate others. She speaks my language and I’m thrilled to have found her after several attempts with other writers. She’s easy to work with and communicates well. I will use her again for sure.”
—Shauna Magrath, Beauty Ink Gallery
“You are amazing! I am so thrilled with all the copy you did for me and the amazing creative work you did so fast and with amazing suggestions and edits.💕Super impressed with you – I would recommend you to everyone – you are an amazing, intuitive, fast, meticulous, and beautiful copywriter! Pleasure working with you.”
—Yuko Turnbull, Spiritual Hair Professional, Personal Coach, and Natural Product Creator
See additional testimonials on my LinkedIn profile.
As seen/read in:
If you have a cruelty-free product or service you’d like me to test and review on my blog and/or post on my social media networks (Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn), please contact me. Rates vary between blog vs. social only posts.