by Sandra Nomoto | Business & Marketing, Food, Social good, Vegans
What not to do in marketing when you run a business (and not just a vegan one) A question that Desiree Dupuis asked me when I did my Planted Expo Vancouver talk inspired this blog. I had shared marketing tips for vegan businesses, but she asked, “Are there...
by Sandra Nomoto | Animals, Business & Marketing, Social good, Vegan marketers, Vegans
What if your publicist offered speaking training and therapy before and after a debate with Piers Morgan? It feels weird to call myself a publicist again. I distinctly remember driving home one day in my early 30s and telling myself, “I don’t want to be a...
by Sandra Nomoto | Business & Marketing, Vegan marketers, Vegans
A vegan marketer driven by her skills and values I found Lucky “Lux” Molinare online when I first started copywriting in 2020 and searched for other vegans who were also copywriters. This New Mexican now runs Internet Marketing Ad. Let’s learn all...
by Sandra Nomoto | Business & Marketing, Vegan food
Branding vs content: the new chicken vs. egg conundrum Last month, a founder reached out to me about launching a new version of a website for a vegan restaurant. The client wanted my feedback on branding and content. They also said they liked the website for Mr....
by Sandra Nomoto | Business & Marketing
A glimpse into the life of a writer/editor I recently saw a post by an influential copywriter/teacher who said never to charge by the hour, and I totally understand why. When you bundle your services into packages or provide a one-time fee for the project, you make...
