by Sandra Nomoto | Books and reviews, Business & Marketing, Buy local, Food, Vegan food, Vegans
Even if you don’t share anything about your charitable efforts, people pay attention. Serial entrepreneur Jason Antony owns several staple vegan business in the Lower Mainland of Vancouver: Vegan Supply in Vancouver and Surrey, and MeeT on Main Street, Yaletown,...
by Sandra Nomoto | Books and reviews, Business & Marketing
The final months to launching the vegan marketing book Read my previous blogs if you missed them: Part 1 Part 2 Part 3 July By the end of the first week of July I chose to work with Helen Siwak at EcoLuxLuv Communications to help me with a marketing strategy from...
by Sandra Nomoto | Books and reviews, Business & Marketing, Food, Social good, Vegan food
Using a homegrown celebrity for brand positioning I was first introduced to Saint Michael Foods, which produces buckwheat milk products under BUCK, when we interviewed former Co-Founder Jason McIvor (right, at photo) at VEG Networking Canada. (Founder and CEO Peter...
by Sandra Nomoto | Books and reviews, Business & Marketing, Health, Lifestyle, Social good, Vegans
From vegan Olympian to non-profit leader American non-profit organization Switch4Good almost wasn’t going to make it into the book due to lack of approval, but the fab Kezia Jauron at Evolotus PR read and endorsed my book and gave me her blessing to include...
by Sandra Nomoto | Books and reviews, Business & Marketing, Vegans
How K.I. Health & Fitness plays the long game in marketing Since becoming vegan, I’ve been following BC-based fitness and nutrition coach (self-proclaimed “Head Fitness Nut”) Karina Inkster. I’m continually curious about how professionals...
