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Case study: Being a great book writer doesn’t equal great email marketing

Case study: Being a great book writer doesn’t equal great email marketing

Mar 16, 2026 | Book publishing, Business & Marketing

Drafting marketing emails for Kathrine Snyder’s Shimmering Around the Edges A fellow vegan marketer, Jessica Lohmann, introduced me to author Kathrine Snyder in 2023. This was the first book project aside from my own in which I was involved on the marketing...
Case study: Launching a solid vegan book marketing campaign

Case study: Launching a solid vegan book marketing campaign

Mar 4, 2026 | Author case studies, Book publishing, Business & Marketing, Food, Health, Lifestyle, Self-Development, Social good, Spirituality, Vegans

My 3-month publicity campaign for Dr. Angela Crawford’s The Vegan Transformation This campaign has a special place in my heart because I feel like Angela Crawford, a vegan psychologist with over a decade of experience, and I are very similar. We’re both...
Pros and cons of traditional book publishing

Pros and cons of traditional book publishing

Sep 9, 2024 | Book publishing, Business & Marketing

What authors should know if they want to sign with a traditional book publisher This post is a long time coming, but I’d only heard here and there about the nuances of traditional book publishing—not enough to form a blog post—until I signed up to Scribe...

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