Feb 26, 2025 | Business & Marketing, Environment, Food, Social good, Vegan food, Vegan marketing profiles
One of the most brilliant brands to come out of Sweden after IKEA Oatly won’t be a stranger to most of you who are vegan. You’ll likely already have seen its ads. It indisputably put oat milk on the scene this last decade. Even though it took a while to...
Nov 25, 2024 | Business & Marketing, Environment, Food, Social good, Vegan food, Vegans
Stacking product messaging x recognition to become an industry leader Venessa Stonehouse and I go back a few years; four, to be exact. Before I became a huge fan of her products at Mindful FÜD, I did some pro-bono writing for her company to build up my portfolio. In...
Nov 4, 2024 | Business & Marketing, Vegan marketers, Vegans
A forever vegan jazzing up marketing for non-profits & the music world I met Marcio Pacheco at Planted Expo Vancouver after my talk and found out he lives about a two-hour drive south of me in Seattle, Washington. Let’s learn all about this tri-lingual...
Jun 3, 2024 | Business & Marketing, Vegan marketers, Vegans
From email expert to purpose-driven marketer I first met Verity Payne when I found out she hosted the ONLY vegan marketing podcast out there, The Vegan Marketing Podcast. She had me on as a guest to promote my book, so I was thrilled to feature her work. Let’s...
Apr 15, 2024 | Book publishing, Business & Marketing
More considerations for your book marketing budget Publish & Prosper, Lulu’s podcast, hit it out of the park again with an episode on paid book promotion. Before we get into it, let’s recap how much I spent on marketing my second book (in Canadian...
