by Sandra Nomoto | Book publishing, Business & Marketing
A simple strategy to sell more books, get endorsements, land speaking engagements, and more This is a permitted re-post of Stephanie Chandler’s post for the Nonfiction Authors Association. For an author, having a platform means that you have an audience of...
by Sandra Nomoto | Business & Marketing, Food, Vegan food, Vegan marketing profiles
Luring the French toward the good plant-based life I love a startup that invests up front into its branding and gets creative with ads right off the bat. La Vie (“the life”) seemed to come out of nowhere and made that kind of impression on me even though I...
by Sandra Nomoto | Animals, Business & Marketing, Fashion, Vegan marketing profiles, Vegans
A peek into the tactics behind one of the biggest nonprofits for animal rights Even if you’re not vegan, you likely know who People for the Ethical Treatment of Animals (PETA) is or have seen at least one of their outdoor ads or something gruesome produced by...
by Sandra Nomoto | Business & Marketing, Environment, Food, Social good, Vegan food, Vegan marketing profiles
One of the most brilliant brands to come out of Sweden after IKEA Oatly won’t be a stranger to most of you who are vegan. You’ll likely already have seen its ads. It indisputably put oat milk on the scene this last decade. Even though it took a while to...
by Sandra Nomoto | Business & Marketing, Environment, Food, Social good, Vegan food, Vegans
Stacking product messaging x recognition to become an industry leader Venessa Stonehouse and I go back a few years; four, to be exact. Before I became a huge fan of her products at Mindful FÜD, I did some pro-bono writing for her company to build up my portfolio. In...
