by Sandra Nomoto | Business & Marketing, Food, Vegan food
The dish on Juicy Marbles’ marketing strategy to launch in Canada The (mis)fortune of being vegan and living in Canada is that we just don’t have as much access to vegan products manufactured in the USA, UK, or abroad. That means when we DO get access, it...
by Sandra Nomoto | Beauty, Books and reviews, Business & Marketing, Social good, Vancouver
How a cosmetics company uses diversity and partnerships to reach a “woke” audience In the public relations chapter in Vegan Marketing Success Stories, I share how Vancouver-based SAPPHO New Paradigm Cosmetics launched a successful campaign for its limited...
