by Sandra Nomoto | Business & Marketing, Buy local, Events, Food, Social good, Spirituality, Vancouver, Vegan food, Vegan leaders, Vegans
A social entrepreneur driven by health, faith, community, and lifelong learning Many vegans in Vancouver will need no introduction to Stevan Mirkovich, one of the passionate partners behind Planted, which acquired the Veg Expo and hosts the Planted Expo. The event has...
by Sandra Nomoto | Books and reviews, Family, Health, Lifestyle, Ponderings, Self-Development, Spirituality
1. Where did I thrive? I wish I could say I thrived financially, but this was not that year, despite all the predictions of 42-year-olds thriving in 2024. This year also marked my 6th veganniversary (4+2=6), but I recently realized my birth number is 8, so maybe 2026...
by Sandra Nomoto | Business & Marketing, Events, Vegans
How one of North America’s biggest vegan events rebranded and stays relevant after a decade In 2024, the Planted Expo (formerly Veg Expo) launched in its third city, Seattle, after nine years operating in Vancouver, BC and its first year in Toronto in 2023. I...
by Sandra Nomoto | Business & Marketing, Food, Social good, Vegans
What not to do in marketing when you run a business (and not just a vegan one) A question that Desiree Dupuis asked me when I did my Planted Expo Vancouver talk inspired this blog. I had shared marketing tips for vegan businesses, but she asked, “Are there...
by Sandra Nomoto | Animals, Business & Marketing, Events, Food, Lifestyle, Vegan food, Vegans
‘Cause everyone’s a marketer, whether they like it or not. Stevan Mirkovich, Partner & Chief Relational Officer of Planted Expo—which celebrated its 10th year in Vancouver in 2024—sent me this text message at the end of September 2023: I was surprised...
