by Sandra Nomoto | Business & Marketing, Events, Vegans
How one of North America’s biggest vegan events rebranded and stays relevant after a decade In 2024, the Planted Expo (formerly Veg Expo) launched in its third city, Seattle, after nine years operating in Vancouver, BC and its first year in Toronto in 2023. I...
by Sandra Nomoto | Business & Marketing, Food, Social good, Vegans
What not to do in marketing when you run a business (and not just a vegan one) A question that Desiree Dupuis asked me when I did my Planted Expo Vancouver talk inspired this blog. I had shared marketing tips for vegan businesses, but she asked, “Are there...
by Sandra Nomoto | Animals, Books, Business & Marketing, Events, Food, Lifestyle, Vegan food, Vegans
‘Cause everyone’s a marketer, whether they like it or not. Stevan Mirkovich, Partner & Chief Relational Officer of Planted Expo—which celebrated its 10th year in Vancouver in 2024—sent me this text message at the end of September 2023: I was surprised...
