by Sandra Nomoto | Food, Vegan food, Vegan marketing profiles
Rebelling its way into the family freezer Wrapping up my vegan marketing profile series is plant-based meat alternative company Rebellyous Foods. Even though I haven’t tried its products, I’ve long admired its brand. You’ll find RF in the freezer...
by Sandra Nomoto | Business & Marketing, Food, Vegan food, Vegan marketing profiles
Luring the French toward the good plant-based life I love a startup that invests up front into its branding and gets creative with ads right off the bat. La Vie (“the life”) seemed to come out of nowhere and made that kind of impression on me even though I...
by Sandra Nomoto | Animals, Business & Marketing, Fashion, Vegan marketing profiles, Vegans
A peek into the tactics behind one of the biggest nonprofits for animal rights Even if you’re not vegan, you likely know who People for the Ethical Treatment of Animals (PETA) is or have seen at least one of their outdoor ads or something gruesome produced by...
by Sandra Nomoto | Business & Marketing, Environment, Food, Social good, Vegan food, Vegan marketing profiles
One of the most brilliant brands to come out of Sweden after IKEA Oatly won’t be a stranger to most of you who are vegan. You’ll likely already have seen its ads. It indisputably put oat milk on the scene this last decade. Even though it took a while to...
by Sandra Nomoto | Business & Marketing, Events, Vegans
How one of North America’s biggest vegan events rebranded and stays relevant after a decade In 2024, the Planted Expo (formerly Veg Expo) launched in its third city, Seattle, after nine years operating in Vancouver, BC and its first year in Toronto in 2023. I...
