Oct 21, 2025 | Business & Marketing, Food, Vegan marketing profiles
The only brand out there marketing the most important beverage as “death” I was late to the party when I found out about Liquid Death years ago, but I’m Canadian, so forgive me. I heard it was started by an ex-Vayner Media creative exec, and that...
Dec 2, 2024 | Business & Marketing, Vegan marketers, Vegans
A marketing pro with an eye for all things design Based in Sweden, Ákos Zsiga connected with me on LinkedIn recently and joined the Vegan Business Tribe, which I’ve been a member of for almost 2 years. I’ll be honest, when it comes to graphic design a lot...
Jul 1, 2024 | Animals, Business & Marketing, Events, Food, Lifestyle, Vegan food, Vegans
‘Cause everyone’s a marketer, whether they like it or not. Stevan Mirkovich, Partner & Chief Relational Officer of Planted Expo—which celebrated its 10th year in Vancouver in 2024—sent me this text message at the end of September 2023: I was surprised...
Mar 25, 2024 | Business & Marketing, Food, Vegan food
I can’t save your vegan business in a week. Give me a year’s notice! I wish I was making this story up. On Friday, January 26, 2024, I received this message through my website: Half an hour later, I replied: Hi _____, Thank you for reaching out to me and...
Apr 10, 2023 | Business & Marketing, Lifestyle, Vegans
Or, the tactics that make people go vegan faster Listen to Part 1 of this post on the Plant Based Briefing Podcast here. Listen to Part 2 of this post on the Plant Based Briefing Podcast here. After launching Vegan Marketing Success Stories, I’ve had many...
