by Sandra Nomoto | Books, Business & Marketing, Vegans
From medical student to vegan influencer Being on the west coast of Canada, “dr.plantbased” Muzammil Ahmad wasn’t on my radar until I saw his face on the cover of Canadian Vegan Magazine (now Global Vegan Magazine). I knew that I wanted to feature at...
by Sandra Nomoto | Books, Business & Marketing, Vegans
Education and collaboration are the keys to this ecommerce company’s marketing. I listened to Immaculate Vegan’s Founder & CEO Annick Ireland on Vegan Mainstream’s Pivot! podcast (which I’ve been on) and knew I wanted to try and get her...
by Sandra Nomoto | Books, Business & Marketing, Buy local, Food, Vegan food, Vegans
Even if you don’t share anything about your charitable efforts, people pay attention. Serial entrepreneur Jason Antony owns several staple vegan business in the Lower Mainland of Vancouver: Vegan Supply in Vancouver and Surrey, and MeeT on Main Street, Yaletown,...
by Sandra Nomoto | Books, Business & Marketing
The final months to launching the vegan marketing book Read my previous blogs if you missed them: Part 1 Part 2 Part 3 July By the end of the first week of July I chose to work with Helen Siwak at EcoLuxLuv Communications to help me with a marketing strategy from...
by Sandra Nomoto | Books, Business & Marketing, Food, Social good, Vegan food
Using a homegrown celebrity for brand positioning I was first introduced to Saint Michael Foods, which produces buckwheat milk products under BUCK, when we interviewed former Co-Founder Jason McIvor (right, at photo) at VEG Networking Canada. (Founder and CEO Peter...
