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Case study: Saving my client IngramSpark headaches and teaching designers about book formatting

Case study: Saving my client IngramSpark headaches and teaching designers about book formatting

Jan 20, 2026 | Author case studies, Book publishing, Social good, Vancouver

Working on Madeleine Shaw’s The Greater Good Workbook This is the first of my case study blog posts—whoop! Let’s talk about workbooks. James Clear just launched The Atomic Habits Workbook, the companion to the #1 worldwide bestselling book, Atomic Habits...
How to run Amazon ads: for authors

How to run Amazon ads: for authors

May 14, 2025 | Book publishing, Business & Marketing

Inspired by the “How to Start & Scale Your Ads” masterclass with Alex Strathdee I have never attempted to advertise on Amazon ads. My first book on Amazon is now six years old as I write this and not something I want to invest in to promote, and my...
10 Questions to Reflect on 2024

10 Questions to Reflect on 2024

Dec 30, 2024 | Books and reviews, Family, Health, Lifestyle, Ponderings, Self-Development, Spirituality

1. Where did I thrive? I wish I could say I thrived financially, but this was not that year, despite all the predictions of 42-year-olds thriving in 2024. This year also marked my 6th veganniversary (4+2=6), but I recently realized my birth number is 8, so maybe 2026...
How a book gets made part 2: Distribution & marketing

How a book gets made part 2: Distribution & marketing

Dec 9, 2024 | Book publishing, Business & Marketing

How do books get distributed and marketed? If you missed part one on how books get written and printed, go back and read that post here. Before I wrote this post, I didn’t really know how traditionally published books got distributed on a mass scale except for...
A bestselling author’s marketing strategy: James Clear’s Atomic Habits

A bestselling author’s marketing strategy: James Clear’s Atomic Habits

Nov 11, 2023 | Book publishing, Business & Marketing, Self-Development

Learning a few things from two bestselling white male authors shooting the sh*t about launching a book Last month, I met a potential client who’s an author. They told me about an episode of The Tim Ferriss Show in which Tim Ferriss interviews James Clear about...

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