by Sandra Nomoto | Business & Marketing, Food, Social good, Vegan food, Vegan marketing profiles
One of the fastest growing fast-food chains in the USA (and it’s vegan!) Welcome to my first monthly vegan marketing profile. The goal of these profiles is to introduce whoever stumbles on my blog to vegan companies and talk about how they market themselves....
by Sandra Nomoto | Book publishing, Business & Marketing
More considerations for your book marketing budget Publish & Prosper, Lulu’s podcast, hit it out of the park again with an episode on paid book promotion. Before we get into it, let’s recap how much I spent on marketing my second book (in Canadian...
by Sandra Nomoto | Beauty, Books and reviews, Business & Marketing, Environment, Vegans
How Goddess Garden capitalized on a (free) celebrity endorsement Goddess Garden is an amazing American company that has been vegan from day one. It’s also one of the first brands I learned about that had toxin-free and organic sunscreen. I got the chance to see...