May 27, 2026 | Book publishing, Business & Marketing
If you’re a content creator and want more visibility and revenue, think about becoming a published author. If you’re in this boat and don’t usually read blogs, I’ll save the intro time and get right into it. 1. Becoming a published author...
Apr 23, 2025 | Animals, Business & Marketing, Fashion, Vegan marketing profiles, Vegans
A peek into the tactics behind one of the biggest nonprofits for animal rights Even if you’re not vegan, you likely know who People for the Ethical Treatment of Animals (PETA) is or have seen at least one of their outdoor ads or something gruesome produced by...
Jan 27, 2025 | Business & Marketing, Food, Social good, Vegan food, Vegan marketing profiles
One of the fastest growing fast-food chains in the USA (and it’s vegan!) Welcome to my first monthly vegan marketing profile. The goal of these profiles is to introduce whoever stumbles on my blog to vegan companies and talk about how they market themselves....
Aug 26, 2024 | Business & Marketing, Events, Vegans
How one of North America’s biggest vegan events rebranded and stays relevant after a decade In 2024, the Planted Expo (formerly Veg Expo) launched in its third city, Seattle, after nine years operating in Vancouver, BC and its first year in Toronto in 2023. I...
Sep 14, 2022 | Beauty, Books and reviews, Business & Marketing, Environment, Vegans
How Goddess Garden capitalized on a (free) celebrity endorsement Goddess Garden is an amazing American company that has been vegan from day one. It’s also one of the first brands I learned about that had toxin-free and organic sunscreen. I got the chance to see...
