by Sandra Nomoto | Business & Marketing, Events, Vegans
How one of North America’s biggest vegan events rebranded and stays relevant after a decade In 2024, the Planted Expo (formerly Veg Expo) launched in its third city, Seattle, after nine years operating in Vancouver, BC and its first year in Toronto in 2023. I...
by Sandra Nomoto | Books, Business & Marketing
More considerations for your book marketing budget Publish & Prosper, Lulu’s podcast, hit it out of the park again with an episode on paid book promotion. Before we get into it, let’s recap how much I spent on marketing my second book (in Canadian...
by Sandra Nomoto | Business & Marketing
The goal should be MORE content with less! My intuition plays a huge role in my life and business. As I came to my one-year mark as The Content Doctor in December 2020, it became crystal clear to me that there is a problem we have in the world of content marketing:...
