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How to run Amazon ads: for authors

How to run Amazon ads: for authors

May 14, 2025 | Book publishing, Books and reviews, Business & Marketing

Inspired by the “How to Start & Scale Your Ads” masterclass with Alex Strathdee I have never attempted to advertise on Amazon ads. My first book on Amazon is now six years old as I write this and not something I want to invest in to promote, and my...
What you can pay for to promote your book

What you can pay for to promote your book

Apr 15, 2024 | Book publishing, Business & Marketing

More considerations for your book marketing budget Publish & Prosper, Lulu’s podcast, hit it out of the park again with an episode on paid book promotion. Before we get into it, let’s recap how much I spent on marketing my second book (in Canadian...

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