Apr 23, 2025 | Animals, Business & Marketing, Fashion, Vegan marketing profiles, Vegans
A peek into the tactics behind one of the biggest nonprofits for animal rights Even if you’re not vegan, you likely know who People for the Ethical Treatment of Animals (PETA) is or have seen at least one of their outdoor ads or something gruesome produced by...
Feb 26, 2025 | Business & Marketing, Environment, Food, Social good, Vegan food, Vegan marketing profiles
One of the most brilliant brands to come out of Sweden after IKEA Oatly won’t be a stranger to most of you who are vegan. You’ll likely already have seen its ads. It indisputably put oat milk on the scene this last decade. Even though it took a while to...
Sep 23, 2024 | Animals, Business & Marketing, Food, Health, Media interviews, Social good, Vegans
NBSV 177: 4 ways the animal agriculture industry misleads the public about the healthiness of meat, dairy, and eggs I am so glad I met one of my book contributors, Karina Inkster, at this year’s Planted Expo because she invited me to speak on her podcast, The No...
Apr 15, 2024 | Book publishing, Business & Marketing
More considerations for your book marketing budget Publish & Prosper, Lulu’s podcast, hit it out of the park again with an episode on paid book promotion. Before we get into it, let’s recap how much I spent on marketing my second book (in Canadian...
Apr 10, 2023 | Business & Marketing, Lifestyle, Vegans
Or, the tactics that make people go vegan faster Listen to Part 1 of this post on the Plant Based Briefing Podcast here. Listen to Part 2 of this post on the Plant Based Briefing Podcast here. After launching Vegan Marketing Success Stories, I’ve had many...
