I CUT THE CRAP OUT OF CONTENT FOR CRUELTY-FREE BUSINESSES.
Wish you could produce content in fewer words and in less time?
I work with cruelty-free business owners and marketers who:
- Know exactly the story they need to tell (or need help finding it)
- Want to be effective with their messages.
The key to company growth is sales. Sales depend on good marketing. There’s WAY too much crap out there: social posts as long as PhD theses, unannounced one-hour live videos, and endless contest loops.
It’s a lot of BS to scroll through, and it’s mostly unnecessary.
When cruelty-free businesses hone in on their superpowers, they get their messages out more effectively, grow their companies, and prevent and solve our world’s most pressing challenges. That’s what we’re all doing this for, isn’t it?
Browse my content health care services below and contact me with your needs today, or scroll further for answers to frequently asked questions.
Costs are in USD$ unless your business operates in Canada.
Symptom: I don’t know what I’m doing when it comes to marketing. I need an outside opinion to tell me what I’m doing right and wrong so I can take next steps and feel more in control of my content.
Prescription: MARKETING CONSULTING session
Cost: $55 for 30 minutes or $105 for 60 minutes
Symptom: I’m way too busy to write my company’s content. I know I should hire a marketing/communications manager, but I need the systems set up to do that so I can monitor their performance.
Prescription: COMPLETE CONTENT monthly regimen
Includes writing content for your emails, blog posts, social posts, and other marketing copy or documents, one-hour monthly consulting meeting, and ebook copies of my two books.
Cost: $4500–6500 per month, minimum term 3 months
Symptom: My company wants to publish a digital magazine so we can be seen as a leader in our industry. I need an editor to manage the contributing writers, articles, and fees.
Prescription: MAGAZINE EDITOR monthly regimen
Cost: $2500–5500 per month
Symptom: I’m way too busy to handle my company’s social media content. Creating graphics and filming videos is no problem for me—I need you to write the descriptions and hit publish so I can focus on what I’m best at.
Prescription: SOCIAL CONTENT monthly regimen
Cost: $3150–5250 per month, minimum term 3 months
Symptom: I write my social, email and blog content, but spelling and grammar isn’t my strong suit. I need an editor to review and fix my written content before I publish it so I can be confident in the effectiveness of my messages.
Prescription: CUT THE CRAP monthly regimen
Includes editing of your emails, blog posts, daily social posts, and other marketing copy, documents or videos, one-hour monthly consulting meeting, and ebook copies of my two books.
Cost: $1500–2400 per month, minimum term 3 months
RECOVER: CONTENT WRITING SERVICES
Symptom: I’m building a new website (or updating my current site). I need a copywriter who will keep my customers engaged so I can launch and/or grow my business.
Prescription: WEBSITE CONTENT
Cost: Starts at $1050
Symptom: My site’s not ranking high on Google. I need to add more content to my site so my ideal customers can find me.
Prescription: BLOG POSTS
Cost: $105–420 each
Symptom: I don’t have time to write emails or I don’t know what to say in them. I need you to write and publish my emails so I can connect more with my subscribers.
Prescription: EMAIL CONTENT
Cost: $105–315 each
Symptom: I’m invited to contribute an article / I want to published a well-researched whitepaper. I need a ghostwriter to draft it so I can say yes to the opportunity to showcase my knowledge.
Symptom: I’ll be profiled in a big way or interviewed by media. I need a biography to forward to them so I can increase my credibility and thought leadership.
Symptom: I’m having trouble creating a free digital product. I need help creating a story or useful guide I can share with my email subscribers so they’ll sign up to my list.
Prescription: LEAD MAGNETS
Symptom: I want to apply for an award or grant. I don’t have time to do fill out the application myself. I need a content writer to fill out the application, so I can win!
Prescription: AWARD OR GRANT APPLICATIONS
SURGERY: CRAP-CUTTING CONTENT SERVICES
Symptom: I’m a horrible writer, but a stellar speaker. I need you to create blogs/articles out of my talks/interviews so I can turn my speaking into written content gold.
Symptom: I write my own content, but spelling/grammar isn’t my strong suit. I need an editor to review and fix my written content before I publish it so I can be confident in the effectiveness of my messages.
Prescription: CONTENT EDITING
POST-RECOVERY GLOW: PUBLICITY PRODUCTS
Symptom: My company’s got a great story. We’re ready to start working with media and content creators. We need a list of media, podcasters, and content creators in our area/category to start with.
Prescription: MEDIA LIST CREATION
Cost: $525 per 100 contacts
Symptom: My company has something big to announce. I need a news release and/or e-mail pitch written, which we’ll use to send to media, podcasts, and content creators.
Prescription: NEWS RELEASE or PITCH CREATION
Symptom: I feel like no one knows about my amazing business. I’d like to learn how to approach media and work with content creators/influencers so my company gets the attention it deserves.
Prescription: Be Your Own Public Relations Star in 90 Days online course
Symptom: I already know how to send news releases/pitches to media and work with content creators. I’d like to appear in more vegan media or be a guest on plant-based podcasts so I can leverage my identity as a vegan and promote the lifestyle.
Prescription: My most current list of 275+ GLOBAL PLANT-BASED MEDIA
Cost: Complimentary with purchase of media list creation or Be Your Own PR Star in 90 Days online course
“Sandra manages her time extremely well and follows direction easily, producing high quality content.”
—Natasha Tatton, BReD
TALLGRASS NATURAL HEALTH
“Sandra is a copywriter that gets natural health! I have had the pleasure of working with Sandra on several copywriting projects with our brands and I can confidently say she is an excellent storyteller and was able to deliver quality content for our accounts on a timely manner. Sandra is also very easy to correspond with and is open to feedback and revision requests! I highly recommend working with her.”
—Par Vajihollahi, TallGrass Natural Health
GROW TECH LABS
“Definitely a competent and soulful writer. Sandra Nomoto pays incredible, efficient, attention to detail. We love working with her at Grow Tech Labs.”
—Barinder Rasode, Grow Tech Labs
YOUR VEGAN MARKETER
“Sandra is an absolutely brilliant writer who has been doing blogs for us for many months now. Her rates reflect the quality of her work and we have never had to ask for changes. The research she conducts shows real depth in order to bring out the message we look for in our content. The work is always completed well ahead of the agreed deadlines, which is a rare trait in the content world. We cannot recommend Sandra enough and hope to use her for the years ahead!”
—Hartej Kahai, Your Vegan Marketer
“I loved working with Sandra. Always quick to provide copy that was on brand, followed the brief (as well as being awesome at riffing when we had less than a detailed brief) and super organized. I would recommend working with her wholeheartedly!”
—Zoe Currelly, Boosh
“I am passionate about what I do, but I have never been good at putting it into words. All it took with Sandra was a quick Zoom call, and she pulled all of the information she needed out of me to create a wonderful piece that couldn’t have been more perfect. I have already used it several times on different platforms to connect with my customers and feel that it’s resonated on all of them. Thanks so much for helping me put my thoughts onto paper, Sandra! Can’t wait for our future work together. :)”
—Venessa Stonehouse, Mindful FÜD
SUN FLOUR BAKING CO
“Top notch help. 100% great writer. Thorough, timely, caring, and a great listener. If you want it done right the first time, Sandra is the one. Money well spent.”
—Rey Ortega, Sun Flour Baking Co
“Sandra is a highly skilled, multi-talented, values-driven professional who has provided invaluable assistance in communications and diverse strategic and operational projects that I lead. She is thoughtful, efficient and mature and works equally well independently or as a team player.”
—Madeleine Shaw, Co-Founder & Director of Partnerships and Impact, Aisle; Founder and Chief Community Officer, Nestworks; Author, The Greater Good
“I had a really positive experience working with Sandra on the copy for my website. She was able to take a topic people often find complex (neuroscience and quantum physics) and create content that was clear and spoke to my audience. She maintained my voice and message throughout the copy. My experience in working with her has always been very professional, timely and open.”
—Dr. Sukhi Muker, Award-winning doctor, global speaker, bestselling author
FREQUENTLY ASKED QUESTIONS
I’ve been reading and writing since the age of three (which is close to four decades). I’ve published poetry in literary journals and have been writing and publishing blogs since 2006, many of which are on this website.
After graduating with a degree in English Literature and Film Studies in 2005, I started my career in public relations (PR). From 2008 to 2018, I ran an award-winning virtual public relations agency, Conscious PR, in Vancouver. In 2012, I committed to working only with businesses that had a positive social or environmental impact. I certified my company twice as a B Corp, and was a member of 1% For the Planet, so I’m all about Corporate Responsibility & purpose-driven work.
Since 2019, I’ve self-published two books, one of which was the first vegan marketing book in the world.
If you want to hire diverse suppliers, I’m a millennial and one of the few vegan women of colour in the world who write content and help authors publish books.
My personal journey to eliminating animal products from my lifestyle and living more sustainably began in 2008. Now that I’m vegan, I’m always looking for ways to live even more cruelty-free and zero waste.
If you’re looking to network with or get in front of more vegans, I’ll also use my vegan network connections to help you.
My content strategy:
Learning how content marketing works is never-ending and requires constant pivoting. I don’t believe in copying and pasting from templates (although ChatGPT or VEG3 are great tools to start with), or learning 1001 new copywriting tricks. The key to good marketing is knowing who you are and what you do that no one else does, and zagging when everyone else is zigging.
I help my clients maximize the great things they’re already doing. Maybe it’s increasing your content frequency for more touchpoints with your audience. For others, it could be posting the same amount, but changing what you say in descriptions or how you say it so it resonates more.
No matter what, I believe you don’t need to say any more than a few words to create impact with your message. Longer isn’t always better.
I can’t wait to find out what your superpowers are and help you share that with the world, easily and effortlessly.
WHAT'S YOUR PROCESS LIKE?
Here is a link to my evolving portfolio, so you can see the projects I’ve worked on and what my writing/editing style is like before you choose to hire me.
Depending on the services you’re hiring me for, I’ll put an agreement together before the work starts. Our first meeting will be the most important, so come with ALL of your ideas and your backstory for this. If you’re starting a new company and haven’t yet created a brand guide, I’ll help you create one.
For one-time projects:
- I’ll give you an estimate for the work; it’s good to tell me if you’ve got a budget to ensure I can work within that.
- A project brief is much appreciated. It’s not impossible to start the work without one, but if my first draft is way off than what you wanted, there may be more revision rounds, and that will add time and cost.
- Once you’re happy with the final product, I’ll send my invoice over, and I expect payment within the week.
If you’re known to pay late, please find someone else to work with.
WHAT DO YOU MEAN BY "CRUELTY-FREE"?
If your business causes harm to people, animals, or the environment, please find someone else to work with. I will not work with companies involved in unfair labour practices related to wages, work hours, or working conditions, are discriminatory toward people of a certain race, gender, religious belief or other facet, or whose products have been tested on animals or contain ingredients known to be harmful to the health of living beings or the environment.
As of 2022, I’ve committed to only working with vegan business clients. Staff of these companies do not need to be living vegan themselves. If you need help transitioning your business into one that is cruelty-free, please contact me and I will send you a list of service providers.
DO WE NEED TO MEET?
No. Meetings aren’t necessary unless you hire me for ongoing treatments. In those cases, we’ll meet virtually on Zoom. I’ll send all written drafts to you to review online.
If you live in the Vancouver, BC area, we can meet in person if it’s necessary for the work.
I live and work on the traditional unceded territories of the xʷməθkʷəy̓əm (Musqueam), sḵwx̱wú7mesh (Squamish) and səlil̓wətaʔɬ/Selilwitulh (Tsleil-Waututh) First Nations.
WILL WE GET ALONG?
Here’s the lens through which I see the world: Cis-gender woman of colour; child of immigrant Filipino parents with Spanish (colonizer) blood; middle child; second generation Canadian settler; aunt; wife; vegan; eco-socially-minded solopreneur; aspiring world traveller and spiritual cosmonaut; lover of good food, film, public art and nonfiction over fiction; writer to the core.
My personality is more cool than warm. I’m an introvert. I like clear communication, and I dislike men who talk too much. Small talk is great for the first few minutes of our meetings, but after that, I like to get to the point. I stay quiet so I can listen. A lot. I have an unintentional resting bitch face (RBF), which means I’m listening very intently to what you’re saying. This is especially important if I’m writing in your voice—it translates into well-written copy.
I’ve been called “mysterious” and “really quiet” for someone who is in communications, but my words—and editing skills—are my weapons. If you run a vegan business in the Lower Mainland of BC, I’m probably already familiar with it. People tend to forget me, but I don’t forget anyone. I’m the small Asian woman who might stay quiet in a boardroom, but I listen to everything and respond when I need to. In the past, I’ve run a film festival with a team of a dozen people, so I’ve led groups when needed.
I’m down to earth and realistic, but I also believe in aliens and that the Divine is everything and everywhere. Everything I do in my life, including my business, is for the greater good of all living beings. I wouldn’t call myself an Intuitive, but when I write or edit for clients, I do feel like I get “intuitive downloads” so if you’re into the woo, we’ll get along just fine!
Check out my YouTube channel for videos of me speaking.
Lack of emotional intelligence is a deal breaker and may result in contract termination.
CAN YOU GIVE ME A DISCOUNT?
No. We have to lift people of colour and work towards racial equity, and that includes paying me what I’m worth.
Non-profit organizations may qualify for discounts; please mention that when you contact me.
CAN YOU POST ON MY SOCIAL NETWORKS?
If you hire me for the COMPLETE CONTENT or SOCIAL CONTENT monthly regimen programs above, I can write and publish your posts, but images and videos will need to be supplied.
The best thing about my work is that YOU get the credit for the work. People never need to know that I’m your secret weapon, unless you tell them.
CAN YOU DO MEDIA OUTREACH FOR MY BUSINESS?
I won’t pitch to media, podcasts, or content creators on your behalf, but you can learn all about that process in my book, The Only Public Relations Guide You’ll Ever Need, or take my PR course.
Please have a look at related services under PUBLICITY PRODUCTS above.
I’m also a freelance writer, so you can contact me to pitch me a story related to your cruelty-free business. If it gets published by a media outlet, it’s a win win for both of us!
If you have a cruelty-free product or service you’d like me to test and review on my blog and/or post on my social media networks (Instagram, TikTok, Facebook, Pinterest, YouTube, Twitter, LinkedIn), please contact me. Rates vary between blog vs. social only posts.