“Sandra is a highly skilled, multi-talented, values-driven professional who has provided invaluable assistance in communications and diverse strategic and operational projects that I lead. She is thoughtful, efficient and mature and works equally well independently or as a team player.”
—Madeleine Shaw, Co-Founder & Director of Partnerships and Impact, Aisle; Founder and Chief Community Officer, Nestworks; Author, The Greater Good

“I had a really positive experience working with Sandra on the copy for my website. She was able to take a topic people often find complex (neuroscience and quantum physics) and create content that was clear and spoke to my audience. She maintained my voice and message throughout the copy. My experience in working with her has always been very professional, timely and open.”
—Dr. Sukhi Muker, Award-winning doctor, global speaker, bestselling author

Here is a link to my evolving portfolio, so you can see the projects I’ve worked on and what my writing/editing style is like before you choose to hire me.

Depending on the services you’re hiring me for, I’ll put an agreement together before the work starts. Our first meeting will be the most important, so come with ALL of your ideas and your backstory for this. If you’re starting a new company and haven’t yet created a brand guide, I’ll help you create one.

For one-time projects:

• I’ll give you an estimate for the work; it’s good to tell me if you’ve got a budget to ensure I can work within that.
• A project brief is much appreciated. It’s not impossible to start the work without one, but if my first draft is way off than what you wanted, there may be more revision rounds, and that will add time and cost.
• Once you’re happy with the final product, I’ll send my invoice over, and I expect payment within the week.

If you’re known to pay late, please find someone else to work with.

If your business causes harm to people, animals, or the environment, please find someone else to work with. I will not work with companies involved in unfair labour practices related to wages, work hours, or working conditions, are discriminatory toward people of a certain race, gender, religious belief or other facet, or whose products have been tested on animals or contain ingredients known to be harmful to the health of living beings or the environment.

As of 2022, I’ve committed to only working with vegan business clients. Staff of these companies do not need to be living vegan themselves. If you need help transitioning your business into one that is cruelty-free, please contact me and I will send you a list of service providers.

No. Meetings aren’t necessary unless you hire me for ongoing treatments. In those cases, we’ll meet virtually on Zoom. I’ll send all written drafts to you to review online.

If you live in the Vancouver, BC area, we can meet in person if it’s necessary for the work.

I live and work on the traditional unceded territories of the xʷməθkʷəy̓əm (Musqueam), sḵwx̱wú7mesh (Squamish) and səlil̓wətaʔɬ/Selilwitulh (Tsleil-Waututh) First Nations.

Here’s the lens through which I see the world: Cis-gender woman of colour; child of immigrant Filipino parents with Spanish (colonizer) blood; middle child; second generation Canadian settler; aunt; wife; vegan; eco-socially-minded solopreneur; aspiring world traveller and spiritual cosmonaut; lover of good food, film, public art and nonfiction over fiction; writer to the core.

My personality is more cool than warm. I’m an introvert. I like clear communication, and I dislike men who talk too much. Small talk is great for the first few minutes of our meetings, but after that, I like to get to the point. I stay quiet so I can listen. A lot. I have an unintentional resting bitch face (RBF), which means I’m listening very intently to what you’re saying. This is especially important if I’m writing in your voice—it translates into well-written copy.

I’ve been called “mysterious” and “really quiet” for someone who is in communications, but my words—and editing skills—are my weapons. If you run a vegan business in the Lower Mainland of BC, I’m probably already familiar with it. People tend to forget me, but I don’t forget anyone. I’m the small Asian woman who might stay quiet in a boardroom, but I listen to everything and respond when I need to. In the past, I’ve run a film festival with a team of a dozen people, so I’ve led groups when needed.

I’m down to earth and realistic, but I also believe in aliens and that the Divine is everything and everywhere. Everything I do in my life, including my business, is for the greater good of all living beings. I wouldn’t call myself an Intuitive, but when I write or edit for clients, I do feel like I get “intuitive downloads” so if you’re into the woo, we’ll get along just fine!

Check out my YouTube channel for videos of me speaking.

Lack of emotional intelligence is a deal breaker and may result in contract termination.

No. We have to lift people of colour and work towards racial equity, and that includes paying me what I’m worth.

Non-profit organizations may qualify for discounts; please mention that when you contact me.

If you hire me for the COMPLETE CONTENT or SOCIAL CONTENT monthly regimen programs above, I can write and publish your posts, but images and videos will need to be supplied.

The best thing about my work is that YOU get the credit for the work. People never need to know that I’m your secret weapon, unless you tell them.

I won’t pitch to media, podcasts, or content creators on your behalf, but you can learn all about that process in my book, The Only Public Relations Guide You’ll Ever Need, or take my PR course.

Please have a look at related services under PUBLICITY PRODUCTS above.

I’m also a freelance writer, so you can contact me to pitch me a story related to your cruelty-free business. If it gets published by a media outlet, it’s a win win for both of us!