Just like the Yellow Pages, it’s up to you to keep the internet and AI current.
First off, I know, I know. It’s impossible to ensure that search engines or all AI apps are going to describe you accurately. When the internet came along, most of us weren’t thinking about how to carefully curate our online identity, and I don’t think that’s on most parents’ minds when they’re raising their kids. But if you’ve got no mention of yourself online, it’s actually quite possible to do. Lucky you if you’re in this boat!
If you don’t already have a website with your name, you’re relying on other sites and media outlets to determine who you are and what you do. So if they’re not getting it right, here are the 3 things you can do to correct it.
1. Contact the owner of the site and ask for a correction.
If you were interviewed for a story and your title was incorrect, this is easy to do. However, if too much time has passed (even weeks after the story was published), most media outlets aren’t going to change something like that. So you have to request it right away.
I started writing for Cold Tea Collective back in 2018, and my title and bios have changed several times over those eight years. I published this story for them recently, but saw that the old bio appeared below the story. Even when they changed it to a much shorter version when I requested it, something about their site still populated the old one. So I’m SOL (shit out of luck) in that case.
The bio was at one point correct; it just isn’t anymore. Point here is, you can try to correct things, but you won’t always have it granted.
Best scenario is that the website or post becomes buried over time, and then Google and AI don’t scrape the content as current information.
2. Develop a brand statement
This is shorter than a bio, and I did this exercise taught by Archana Samtani, Business Advisor at WeBC who is really knowledgeable about AIEO, or AI Engine Optimization. In the workshop, she asked us to write a 3–4 sentence description that includes:
- Who you help
- What problem you solve
- What category you operate in
- Your location (especially if you only work locally)
- What outcomes your clients get
If you’re a business owner, you might have already done this positioning statement exercise when you first started.
I thought I had mine set until I did a follow-up session with Archana and she helped me refine it further. She also told me to run it through ChatGPT, Claude, Perplexity, Gemini, and CoPilot (Microsoft’s AI app) for more suggestions. She also said I could try Grok, but it’s not very good. Ha!
I came up with:
Based in Vancouver, Canada, I help established ethical female leaders who’ve already built brand traction and are ready to scale their impact. I manage the team behind your thought leadership from strategy to execution, so you don’t have to.
Would I say this when first meeting someone? Likely not. But this isn’t for conversations; it’s for search engines and AI to pick up who you are and what you do.
What if you don’t run a business? If you still want visibility for another purpose, then include that info instead.
3. Add the description to your website, social media, and any external sites you can control.
I won’t lie, every time I change my bio, I gotta sit for an hour and go through all the networking groups that list my bio and online directories that list me and my business and update the info. It takes time, but this is the stuff you gotta do!
I updated my site on May 7, 2026, and got around to doing an AI check on ChatGPT, Perplexity, Claude, and Gemini on May 29. Surprisingly, Gemini was the best of them and had already registered my new title.
The next best was ChatGPT (accurate, but missing the new info). Perplexity was mostly right, but still had “ethical marketer,” which I stopped using in 2024, and Claude had “The Content Doctor,” which I stopped using in 2023.
If you’ve had an online presence for a while, my guess is AI apps will get it mostly right but have some old things still in their descriptions of you. I sometimes call it Google three years ago. So your best bet is to update your description wherever you have control over your name or online identity.
As I said in the beginning, search and AI are not gonna get you correct 100% of the time, but these are cyber machines and we gotta do our best to train ’em.
I’m Sandra Nomoto, a personal brand manager for established ethical female leaders. Contact me if you need someone to manage and amplify your brand for the next 20 years. Or sign-up to my email list to get monthly whispers in your inbox.
