‘Cause you need a free resource to entice readers to join your email list!
This is another blog repost by Gabriela Gonzales at Author Nation.
As nonfiction authors, creating compelling reader magnets is one of the most effective ways to attract your ideal readers and build lasting relationships with them. But if you’re stuck trying to come up with ideas, I’ve got you covered! Today, I’m sharing a list of diverse reader magnet ideas that can help you stand out and serve your audience.
Checklists, templates, and worksheets
Who doesn’t love a good checklist? Step-by-step guides and cheat sheets are popular because they simplify complex processes. As a nonfiction author, you can easily create checklists or worksheets that your readers will find valuable. Templates are another great option.
For example, if your book covers a specific method or system, a template helps readers implement what they’ve learned without reinventing the wheel.
Exclusive chapters and bonus content
Giving away a free chapter of your book is a classic reader magnet that still works. (It’s what I offer to my subscribers!) If potential readers haven’t purchased your book yet, offering them a sneak peek can be the nudge they need. Bonus content is another way to add value. Maybe you had to cut some valuable content from your book to stay within a certain word count—why not offer it as exclusive bonus material?
Mini ebooks, guides, and video tutorials
Mini ebooks and guides can dive deep into a specific aspect of your book’s content. For instance, a short guide that complements your main topic can be an attractive resource for readers. Pairing this with video tutorials is a win-win: readers get step-by-step guidance visually, while you build trust by providing actionable content.
Resource lists and toolkits
Resource lists are another effective magnet. Readers love having a curated list of tools, apps, or websites that can help them reach their goals. Toolkits can be tailored to different stages of your reader’s journey, whether they’re just getting started or need advanced strategies.
Case studies and success stories
People love stories, especially if they can see themselves in them. Case studies or success stories based on your book’s concepts can be highly motivational. You might provide bonus case studies that didn’t make it into your book as exclusive reader magnets.
Quizzes, assessments, and expert interviews
Interactive content like quizzes or assessments is another great way to engage your audience. These can help readers evaluate where they stand and identify next steps. Expert interviews or roundups where you ask a few experts the same key questions are also fantastic resources that readers appreciate.
Infographics, workbooks, and challenges
Visual aids like infographics or posters are useful tools for readers who enjoy visually digestible content. Workbooks and interactive challenges, especially when done as a group, are engaging ways to provide extra value while keeping your readers motivated.
There you have it—more reader magnet ideas! These options can help you attract readers with free resources while building relationships that are key to your success as an author.
If you’re unsure which reader magnet is right for you, check out last week’s video on how to choose the perfect one.
Need a coach, ghostwriter, editor, or formatter to help you publish your book so you can get it in the hands of readers? Read more about my services here and contact me if you’re ready to begin!
