A primer on book publishing vs. distribution

Recently, my good colleague Melody Ann Owen at Author Nation published a video that outlined the difference between book publishing and distribution.

When I asked Melody if I could share a transcript of her video here, she said she’d already done a blog post (yay!) and gave me permission to use the content from it, so I’ll share both here.

I finally did a video on the differences between the 3 types of publishing which is in the content below, but she outlines the differences in book distribution really well too.

What is book publishing?

Publishing involves preparing a book for public release, including editing, designing, formatting, and printing your book. Let’s look at two three approaches to publishing: traditional and self-publishing.

Traditional Publishing

• Definition: Traditional publishing entails authors submitting their work to established publishing houses, which then take on the responsibilities of publishing and distributing the book.
• Responsibilities: Traditional publishers handle tasks like acquiring manuscripts, editing content, designing covers, formatting interiors, getting ISBNs, and overseeing the printing process.

Self-Publishing

• Definition: Self-publishing empowers authors to take control of the publishing process themselves, from editing to printing.
• Responsibilities: Self-published authors handle all aspects of publishing, including manuscript preparation, cover design, formatting, and choosing distribution channels.

Hybrid Publishing

• Definition: Hybrid publishers blend elements from both traditional publishing and self-publishing.
• Responsibilities: They manage agreed-upon tasks between authors and publishers.

For more information about hybrid publishing, I strongly recommend you look at the Independent Book Publishers Association’s (IBPA) Hybrid Publisher Criteria.

What is Book Distribution?

Distribution is the mechanism to make books available to readers across various channels and platforms. Let’s explore how distribution is different than publishing.

Traditional Publisher’s Distribution

• Distribution: Traditional publishers have robust distribution systems in place, leveraging their relationships with retailers, managing logistics, employing sales teams, and conducting marketing campaigns to maximize the reach of their books.
• Relationships with retailers: Traditional publishers leverage established relationships with bookstores and online retailers to secure prominent placement for their books.
• Logistics: Publishers manage the logistical challenges of printing, warehousing, and shipping books to distribution centers and retailers.
• Marketing Support: Publishers complement distribution efforts by implementing robust marketing and promotional campaigns to enhance visibility and boost sales.
• International reach: Many traditional publishers have networks for international distribution, enabling them to reach readers worldwide.

Self-Published Author’s Distribution

• Distribution: Self-published authors rely on online retailers, print-on-demand services, e-book distribution platforms, direct sales, and expanded distribution networks to reach their audience. (Melody will do a video on expanded distribution, so subscribe to her channel to stay tuned!)
• Online retailers and print-on-demand: Self-published authors use online retailers and print-on-demand services to make their books available in both digital and print formats. (My note: Aside from someone contacting physical bookstores on your behalf, IngramSpark has a monopoly on where bookstores order self-published books from. Contact me if you know otherwise.)
• Direct sales and marketing: Authors often sell books to readers through their websites and employ marketing strategies like social media and book signings to drive sales.

Hybrid Publisher’s Distribution

• Hybrid approach: Hybrid publishers blend elements of traditional and self-publishing models, offering authors a combination of professional publishing services and greater control.
• Flexible options: Hybrid publishers provide authors with traditional distribution channels, online retail partnerships, print-on-demand services, and expanded distribution networks.
• Author involvement: Authors play an active role in marketing and promotion, collaborating with the publisher to maximize the reach and impact of their books.

Publishing and distribution are integral components of the book publishing process, each serving distinct roles in bringing your work to readers.

I hope exploring publishing vs. distribution has empowered you to ask the right questions of the people you pay and make informed decisions while you navigate the ever-evolving publishing industry with confidence. Remember, understanding the differences between publishing and distribution is integral to ensuring the success of your book.

Taking action: next steps in your publishing journey

Feeling inspired after learning about publishing and distribution? Here are three practical steps you can take right now to turn that inspiration into tangible progress on your publishing journey.

1. Outline your publishing plan: Spend five minutes jotting down your initial thoughts on how you want to publish your book. Consider whether traditional publishing, self-publishing, or hybrid publishing aligns best with your goals. Even a rough outline can serve as a starting point for further research and planning.
2. Grab your copy of publishing possibilities: Ready to unlock the secrets of successful publishing? Grab your FREE copy of Publishing Possibilities—an essential ebook packed with valuable insights and practical tips to navigate the world of publishing.
3. Connect with industry resources: Take five minutes to explore the provided link to the Independent Book Publishers Association’s (IBPA) Hybrid Publisher Criteria. Skim through the criteria to understand what to look for in a hybrid publisher if you’re considering that route. Bookmark the page or save it for future reference as you continue your publishing journey.

You can refer to and bookmark Melody’s original blog post here.

Need a book coach, ghostwriter, editor, formatter, or marketer to help you write, publish, or market your book so you can get it in the hands of readers? Read more about my services here and contact me if you’re ready to begin!