A vegan marketer driven by her skills and values

I found Lucky “Lux” Molinare online when I first started copywriting in 2020 and searched for other vegans who were also copywriters. This New Mexican now runs Internet Marketing Ad. Let’s learn all about Lux!

When and how did you go vegan?

I shifted to veganism six years ago (2017), and my dogs made me do it. They made me realize that all animals are sentient and have the right to live free from cruelty. After that, I did my research on plant-based alternatives. I watched documentaries about animal agriculture and the effects of food on health, which strengthened my resolve further.

How did you get into marketing, and what kind of marketing you do now?

I’ve been blogging for over a decade, which started as a hobby. I eventually discovered that I could earn by doing what I love to do: writing. So, I took courses, and I’m now doing content marketing and email marketing.

What kind of work fires you up right now?

I love working with clients with the same passion and advocacy as me. Working with sustainable and plant-based brands is a win-win.

Share your best marketing win, and one marketing horror story.

My best marketing win was landing my first premium client when I was only starting my marketing services. You’ll never forget your first.

Thankfully, I don’t have a horror story because I do a discovery call first to make sure the client is a good fit before accepting a project. (Solid strategy there!)