This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!

It’s the (long) weekend as I write this, and while Vancouverites are probably getting their Kits beach tans on or sipping craft beer on a patio somewhere, I’m indoors and wrapping up Erin Whalen‘s online writing course, Write the Real You. With mounting personal and business commitments this year, weekend hours remain some of the only moments when I can catch up on what I’m behind on, but namely, move forward on new projects that are important to me.

Friday, I met with my personal brand co-creator Azalea and reviewed final steps for launching my personal site. I was hoping to launch it in January, but constraints prevented momentum; now that we are getting so close to launch, I questioned whether I was ready. I’ve got a ton of stuff on my plate and this is just another passion project I’ve got to tend to. But my intuition tells me, it’s time. Besides my social media presence, I haven’t really had an online identity others can really “point” to, so this will be it. The real, raw, unabashed, unfiltered Sandra Nomoto. It’s exciting, and scary at the same time. Like one of the babies I’m carrying has been wanting to exit for a long time, and now that it’s coming, I don’t know if I can be the nurturer she needs. But that’s what personal growth and all of my meditation and self-care has trained me for, I suppose.

Last week, I met with my friend Elina Daoutova who’s working on Conscious PR’s rebrand (as well as her own). I’m so excited for this. She had a 19-page questionnaire for me to fill out which didn’t sound easy, but as I took about an hour to complete it, I felt in absolute flow. Maybe it’s because I’m a natural writer, maybe it’s because I’ve already done a lot of the visioning around what the new Conscious PR is. Point is, it felt easy and it’s sort of like trusting a summer camp with a child I’ve been raising for the last five years. It feels good to get outside help from someone who I hope will guide her to come out the other end ten times better.This brings me back to the birthing process. Change – whether personal or business – is a key element of storytelling. As I write and share my thoughts with you not knowing where or when this post will end, I’m thankful to have this blog as a medium, and Erin Whalen as a sort of teacher through the process. This post is inspired by one of her final assignments to write about one scary thing this week. If you haven’t yet explored your brand voice or are struggling with communicating your brand (business or personal) to your ideal audience, I’d highly recommend her course.

To you, your journey, and support in writing about your big, scary thing.

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