This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!

So this is what weekends are for: REST.

I admitted last week that I was exhausted, and so I spent a good chunk of Saturday and Sunday resting because my body was just freakin’ tired. So thank God I didn’t have much going on the agenda.

Last week I attended a great event hosted by Social Nature and Assembly on Influencer Marketing. This is one of the new tools of PR and Digital Marketing alike, and I appreciated the emphasis on measurement because that’s the mystery element that so many wonder about – what’s going to be the ROI?

I also did something I haven’t before – walked around my Main Street hood and introduced myself to neighbouring businesses. I thank all those times I have been on promotional street teams or said hi to strangers with the Say Hi team. It’s interesting to see who isn’t open to building a relationship, but most are.

There were three businesses (all female-owned, interestingly) who were looking for help with branding, which reaffirms my theory that business owners need a lot of help with telling their story visually. It’s why I’m so excited to be investing some time and effort into our own brand and working with my esteemed colleague and friend, Elina Daoutova of Daoutova Creative. You’ll learn more about her and her work as this year goes by.

My conversations are continually becoming higher quality, and I am loving it. Super thankful that people are open to connecting more genuinely. I can’t even comment on what I’m seeing is happening down south, but these quality conversations give me hope in humanity. And hope is what makes the world go round.

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