This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!

More proof that the news releases aren’t required for good PR – in fact they prevent it.

Okay folks, I may have ranted about OUR no-news release policy in the past, but here it is, again, straight from the horses’ mouths.

I came across this post in a private Facebook group I’m in:

This person clearly hates the release format (and is using the old term “press release” as many still are), knows it’s fake, and wants a template of some sort.

Now, what I love about this particular group of folks is that there are both business owners, marketers, and media alike. So check out the response to the request from two REAL traditional and new media writers:

To recap, what media want is:

  • Something new (not a release format that’s 60 years old).
  • The 5 W’s and H.
  • No flim flam!
  • What they need to know to attract their attention and write a story.
  • Helpful and wonderful things.
  • Inbox love.
  • Targeted brevity.
  • For the old release format to die.

I don’t think we need to wait for industry-assisted suicide. We can do it, people.


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