This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!
I have been watching a lot of videos this past week by Gary Vaynerchuk (bookmark this one, seriously!), Mastin Kipp, and Oprah Winfrey herself along the lines of getting your ass in gear at whatever age you are, and taking responsibility for your life.
It’s easier said than done, but sometimes life smacks you in the face and you realize that yes, you are only responsible for your own body and your own actions, no matter how much you will the world to be. And when you have a business or are using your personality to sell, you are even more responsible for what you put out into the world and the results you are getting.
Bria Alexandra, Sarita Mann, Amy Teixira, Danielle Van Zanten at Spacekraft
I attended my first Vancity Business Babes Meetup last night, which hosted a panel of women who are considered experts in personal branding. When it came to the conversation about branding yourself online, I didn’t feel I learned all that much, but I really appreciated the honesty of the panelists in saying that sometimes they didn’t feel like posting, or their businesses weren’t doing so well all the time, and how they got out of that slump. I have been thinking a lot about the notion of pivoting and how that is such an important step and milestone for self-responsibility. Even the act of posting your life online is a choice in taking responsibility for your image, and how and what you are communicating to the world.
Change is hard. We don’t want to do it, but we must in order to grow. That change – whether closing up shop, returning to the corporate world, or collaborating with competitors – is necessary for new perspectives and new experiences. I appreciated the panelists’ discussion around taking hiatuses from posting, or changing their aesthetics. We change, and so must the content we post online, right?
Vancity Business Babes is doing a stellar job of branding itself as an organization by being very active on social and nurturing its community. Plus, they use a lot of purple in their grams and I love purple.
What is your online brand saying about you? Do you need to take some responsibility for changing your life and your “brand”?
