This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!

A how-to on how to link your Instagram + Twitter accounts

So last year I posted a blog encouraging y’all to connect yourself before you wreck yourself, and I’m still finding companies aren’t getting the importance of properly connecting their business Instagram accounts with their business Twitter accounts, so here’s a case study and a how-to.

Two weeks ago I received a sample of Mettrum Originals’ Hemp Seeds via Social Nature and proceeded to post on my personal Instagram account, tagging the company in my post.

I often push my grams to my Twitter account, because I figure I can let my Twitter followers know what I’m up to also. There was just one problem: Mettrum Originals didn’t connect their Instagram account to their Twitter account, so when the tweet appeared, their company Twitter handle (@mettrumoriginal) didn’t appear (see below). This is another example of a lost free opportunity to promote your brand across social platforms.

Without further ado, here is a how-to on how to link your other social accounts with your Instagram account.

Step 1: Go to your Settings

Step 2: Click on Account > Linked Accounts

Step 3: Click on the social network of your choice.

Here, you’ll see that all of the other potentially connected networks are disabled. Click on the one(s) you want to push to, and you’ll have to wait to be connected.

This is what happens when you click on Twitter:

And after you’re connected, your screen looks like this, with the exception of your linked accounts instead of mine:

The annoying thing is that if you sign out of Instagram and into another account, you may have to re-connect your networks again to push your posts. So if you’re managing multiple social accounts, it can be time consuming…But still worth the effort.

I would encourage pushing your posts to Twitter often, but not Facebook because if you tag other people or companies on Instagram and use hashtags, it’ll appear on Facebook exactly as you have typed it, without linking to the company’s Facebook page or person’s personal profile, and it just won’t look good. (Since Facebook owns Instagram, I’m sure they’ll figure this out at some point.)

Not sure why this easy step is often done improperly or missed completely – but hopefully now you know and can spread the good word!

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