This is an archived blog from when I ran Conscious Public Relations Inc. from 2008-2018. Excuse the potential outdated-ness!

To an inspiring and oh-so-cool B Corp partner: Flipside Creative!

When I met Kim McMullen at Flipside Creative earlier this year, I didn’t realize it would be so soon after that we would be working together. After all, Flipside Creative is much more ahead than we are in terms of having a bigger staff and achieving B Corp status. They had such a cool office… but they are even cooler now that they are office-less like us. They make it look so EASY!

We got the chance to work alongside Flipside to help one of their clients, which gave us some amazing experience doing media outreach across North America (I am sure you have seen many a-tweet on this!). What’s so great about Flipside is how amazingly dedicated they are to their clients. They’ll go above and beyond, but they also give lots of tribute to their team members. Us included!

They do some amazing annual initiatives like the Great Sandwich Make and their 24-hour CreateAthon. They have an impressive client roster, and write awesome blogs. I love companies whose copy and social media mimic how they actually speak. Flipside is a brand you can learn from in this regard (but you won’t find them on Facebook). Just go and check ’em out at

And thanks to April Bellia at Granola Girl for being the catalyst for our meeting this year! I love awesome companies.

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